Salt Lake Herald-Republican | 1902-03-23 | Page 12 | The Advertisers' Choice

THE ADVERTISERS CHOICE P p la In the tHo tast hult have bae been n I dl CM tit value or of the morning and evening newspaper With the result that some Interesting data has been compiled showing 1 how W regard the two daises classes from standpoint New lew York papers were taken as a bOats of comparison In seven Beven m mOrning ming papers and seven evening ii 18 sUes were compared rile mornIng pa papers pore pers not counting n the Sunday edItiOns COntained 31 per er cent more advertising than tun their evening contemporaries Taking the dry goods good business alone as asa asa a test because dry oda flee uee the most OlId nie Ie the 0 H best t tJ J Judges ot of values alu tt ti morning papers had bed 54 pr per cent n a busIness than the evening ending fit n th the same me conditions lt end in St StLouis StLouis Louis for Ute the wb le of 1901 the morning papers contained almost don dou double iso ble the ad advertising mc contrIbuted to the afternoon In all the tItles t where dailieS are is 18 issued sued the wise wiN advertiser both morning and 00 evening publications be because because cause t they hey cater a tel to widely varying tOstes among readers but If an adver advertiser tiller tiser i limited to one publication in nine cases case out of eC ten he will choose the m morning of et its Ita J zones substantial clientele Its Ita heaVY percent percenta percentage a age of home h ne and reed readers en and Its more sews new rt