Show Il I r y ey ee e e t LOCAL MANAGER MANAGER HAS NEW SYSTEM I 1 Demonstration of Cars Is Due for Setback With ith N New v Style Let us e you yore a demonstration has been the closing appeal to many an art automobile advertisement ad tit for tor man many a year oar Demonstrations lions have been with us UM since motor motol cars burned up the road at cl eight ht and ten miles an nIl hour Thc They have varied in form and uniqueness bat but the demonstration has alwn always s 's been looked upon as one ole surefire sure sure- fire way to convince a prospect of a motor cars car's ability to do things I according according ac ac- ac- ac cording cording- to T T. W. W Naylor aylor manager manns-er of oC Studebaker Bros Uros company of oC Utah As the motor car developed so did the demonstrative stunts If an um Urn 51 six six performed one miraculous frat feat the rival made rl den den- efforts to outdo It In Los Angeles An An- geles where the motor industry from the beginning has been marked with wIth unusual resourcefulness there have been heen some somo of If the most thrilling chapters chap- chap tors in the whole history of or demonstrations written And demonstrating In the old days daB consisted of everything from hypnotism to J l One of ot the tho first of oC the sensations was as the climbing of oC the courthouse steps In those days this was a 3 genuine gen gen- cn- cn fact tact It is being done now In n some communities and still gets Sels its In the local papers Most newspaper men pass It up now how how- ever eer er as old stuff Then came the thc closing of the ho watch lid to provo the Buret surety of control co Whether hether it ever was I convincing Is Ig not recorded but It is known n eno that 81 several veral watches were very badly treated In the time process But good old standbys have lost their I terrors This was waa proved pro la last t week when a n salesman In the employ of the Los Angeles Studebaker dealer caler put a n stew new Studebaker Big Ell Six through h all the time old stunts as e easily as coasting along a boulevard boule I Following this came cam the modern demonstration the plan which hue has been adopted with unusual success by bv Los o n Angeles distributors While appearing the easiest lt the time pres pres- pr s- s day ent-day haker demonstration makes makoR harder demands upon the tho car than all of the former formel In response to a telephone en call 11 th time salesman l delivered a St Stud Studebaker balcer Di Dig Big Six Fix to a 1311 lady prospect with wimple simple In Instructions In- In instructions how to start it Th Time The prop prospect pros pro p t. t bein being an experienced motorist quickly had Ih the he control system I learned Jp-arned Then Mr Ha Salesman lesman bowed away and returned to t th 1 salesroom to allow the Indy p to do her own demonstrating Our entire efforts are directed to toward toward to- to ward getting prospective buyers to drive a new Studebaker and do I the investigating In In- In Un in their theil own a way e explained ex- ex the ale salesman AV W t believe c that thai the motors himself best beat knows knovs wh t h h he wants n fI car to tf do He ha hn has tIm the fu full opportunity to put pu pu the car through every lest tet viti vi no one to keep talking sal sales t. t to him Pin Ping Bodic Bodie started the season tr ith the m |