Show I MILLIONS READ READi i l ADVERTISEMENT Oakland De Dealer l Shows ShO ReaSons Reasons Reasons Rea Rea- sons for Popularity I of Automobile I When hen the average crago person reads an nn advertisement ho he rarely stops to lo figure figure fig fig- i ure just how man many thousands and millions mullions mil mul- lions of oth other r readers are arc noting the same advertisement Surprising figures figures fig fig- IS- IS ures recent recently received i ed b by the Sharman Automobile company compan distributors for I i Oakland cars show an nn amazing number number number num num- ber of ot persons In tho time United States who arc are reading the he Oakland advertisements advertise advertise- ments In genera general magazines 11 such as Colliers Collier's Colliers Collier's Col Col- liers lier's the LIt Literary DI Digest est Saturday Evening Post Womans Woman's Home Companion Companion Com Com- panion and other periodicals ls of oC such J no ro lure Oakland advertisements are aro read by by readers Is based on an estimate of four readers to every every ev ev- ery cry copy COP of oC these magazines which is isa isa a conservative e calculation In a addition to this there thero are COO people in the country districts of oC the United States who are reading Oakland a advertisements In farm pa pa- pers Incidentally this is striking evidence evi- evi dence of ot the tho reco recognition which automobile automobile auto auto- automobile mobile manufacturers are arc giving gl to the farmer as the prospective purchaser of oC an automobile An advertiser ad r of oC the tho sizo size of or the Oakland Oakland Oak Oak- land company mn makes el a most careful stud study of or Its advertisements No Xo ad Is r laced In ht any magazine without a n. very careful consideration ration of oC subscriptions subscription character of oC the reading matt matter r contained contained contained con con- and th the tho character r of oC the people reached by the periodical Advertisements arc aro prepared with a 1 special appeal adapted to the persons who aro are likely to read the ads For example an advertisement In a 1 womans woman's woman's womans wom wom- omans ans an's magazine would be he entirely different dif dif- different ferent In character from fromn rom one running in ina C. C mans man's periodical In spite of If it its tremendous advertising advertising advertis advertis- in ing campaign n and the substantial results re results re- re obtained from it it it Is doubtful however whether it equals in force tho the word-of-mouth word advertising which comes from Oakland owners points out Fred Frell Sharman of the Sharman Auto company compan Ve e c always al figure ri that the h best bost a advertisement advertisement ad ad- an 11 Oakland can have o la Is 15 a satisfied ned owner i |