Show OPTIMISM RULES AUTO INDUSTRY Dealer and l Manufacturer Expect Biggest Year in History nV ny I 1 J J. J OLLIER Ice and anil l Director lr tor of or S Smile SIC lc the thc Studebaker r Corporation We c aro are swinging Into 1919 1913 with th the brightest future futuro for record breaking sales ales during dUrin m my whole holo career In th the tho automobile In Industry Tho The future futuro holds Bolds possibilities limited only b by our own capacities and our ability to produce automobiles In suf sufficient to meet the th demand deman With Hh victory victor has come conic peace pence plenty and prosperity Business men In every cry line of oC endeavor r arc planning for the bl biggest gest business expansion that has ever been boen known Inthis in inthis inthis this countr country There is not even e standing room for rot pessimists in American business toda today Optimism m is the ke keynote note of o 0 tho the whole countr country It permeates ever every town torn and city and is the Iho guiding spirit that will bring us out of oC a period of or Indecision and uncertainty A new era has dawned In tho tine worlds world's history and beckons ui us Ulton on to greater and more wonderful achievements AVo We o must not tarry b by bythe bythe the tho wa wayside now now we we cannot afford to let the problems of or tho the past pas hinder our present development War Var after all did surprisingly little damage to Industrial in industrial In- In organizations and an now no with the lessons we wo have c learn learned cd from our experience we wo should profit accordingly accord accord- The rho part of or tho the automobile In Industry In tho the winning of oC the war Is a record of or achievement unparalleled in the annals of oC American business A more moro loyal patriotic group of at men in business cannot cannot cannot can can- not be bo found round than tho the automobile ma makers makers mak mak- ers an and their dealers Not ot a call came carne during dark days as a's o of or strife but ut the they answered willingly and ond glad gladly h They were whole heartedly behind tho time government In everything giving time lime mone money noney cars cals and men for government work and they gamely gamel fought rought their way through trio tho days when rumors were rife rHo and when public confidence and ind business con conditions seemed shaken And now comes tho the definite de assurance that tho time tests of or war havo have proved pro the efficiency of oC the automobile and its ItH It I Importance to the life lire and business of of the tho ho world in general Where there may have hao lave been doubt there is now clear un un- The rime public has been Impressed Im- Im nr pressed 1 l will the 1 t olid n u 1 men n U s VUU U 1 which the in industry rests and tho the tr truly Jh remarkable engineering genius back of ot ho tho modern automo automobile Wartime arUme curtailment t of or passenger car production has haG not to manufacturer manufacturer-It lt 1 It did not even cause caus a n suspension of or effort cHort On the tho contrary contral I the tho ho magnitude of or tho the work Worl accomplished for the government o and the tho Increased increased in- in creased efficiency brought about b by the thc necessity of or tho the time ha has haa loft tho the great automobile factories on a better bolter manufacturing manufacturing man man- basis than over ever before With the he decks cleared of OC all war work automobile au- au production can rapidly be bo restored rc- rc stored to normal And Just as It was one of the first t industries to adjust itself it- it self elf to wartime conditions it la is now non ono one of oC the tho first to resume time peace ac it activity ity Xo No Comatose The unsettled 1 rind and moro more or loss comatose comatose comatose com com- condition that per a pervaded ed tho the automobile auto- auto mobile marl market ct for several weeks 8 fol- fol rol oh- oh owing lowing time Iho s signing of or tho armistice has entirely l disappeared Tho The public fully Cully realizes now that the thc happy conclusion of oc f the time war an au ere era of or prosper prosper- It ty the thc like o of or f which has novel never been known before Tills attitude on tho the part art of oC the people Is IB perhaps better shown in tho manner automobiles sell lIeli than nan in nn any other marl market et Good automObiles automobiles auto auto- mobiles being a staple value find ready rendy Palo alo fIalo when tho the business outlook outlooks is s optimistic And tho the tremendous demand de demand de- de e- e mand for tor the tho new now Studebaker cars carsi Carll as ns Indicated In by tho the constant constont stream of oC orders or- or ders horn from our dealers throughout tho the leaves cS little doubt as to tho time Sato nato of mind minI of ot th time the buying public to to- to day t Time The threatened restriction on tho the use of passenger car cars h by people not no- no ac actually engaged in hi War work prompted man many a prospect pro to withhold hia 1 order Dealers in full Cull possession of oC the time facts however er found this rumor so 50 firmly in the minds of or some somo peo peo- Ilc aa as to preclude any possibility of ot a salo sale until tho the actual ending of oC tho the war Aa As mOl most t automobile l factories were en engaged engaged on- on to some Homo extent In the time production tion of or munitions and l supplies for our army almy and na navy dealers Coun found it Il in increasingly ln- ln difficult to obtain new cars cans and as us a consequence made an effort cHort to 10 keep 1001 their organization intact dealing dealing deal deal- ing almost solely in III used cars This soon Iwon exhausted time the used UBell car market and now all things considered there 1 isa la is laa a up pent-up demand demond for new automobiles that will take somo some time timo to appease Thousands of oC people who delu delayed purchasing pur pur- purchasing cha chasing cars carl or who have been bee II unable to got the cars cara of ot their theil choice are aro now rush rushing In into tho time market for automo- automo automo biles If H there thore ever OI was wag any danger of ot reaching th the called go-called c 80 saturation t point that much dl discussed phase of or orthe the automobile business la Is no lon longor of 01 of or nn any consequence There really isn't such timing thing rho Tho potential market forthe for forthe the tho sale of or automobiles ha has h hardly boOn scratched Tho Thu automobile Is in a It proven pro necessity a factor so 50 Important tant In the lie life of all civilized nations that it must bo be regarded the same as an any other staple commodity |