Show I Id d USEFULNESS IS IDEAL OF AUTOS l Auto to Shows ShO Bringing Out Ou t New Nev Guiding Thought I I The effect the world war war has has had In Ini n i altering viewpoints of the people f is nowhere more moro clearl clearly noticed than a athe sit at to t the automobile shows throughout th tho o United States says sas C. C W. W Newton president and manager manas-er of oC the Franklin Frankli n Motor Car Cal com company pan distributor fo for nr r Franklin automobiles In this territory 5 Greater Grenter usefulness and econom economy arc arc the idea tO toward w which designer now nos strive and no longer lons-cr is ultra luxurious ness or some freak style stylo considered worthy worth of oC display In fact Ills It is safe t to assume that 2 such surface vanities vanities are forever fore of or the past The motor motor car played a most most im ins important porta lit part In tho the world war and Itras It as was service altogether ether that assigned f it If to the place Continued usefulness tiny day in and da day out with the minimum o of or trouble an and expense was the thc basis o on n which its worth was reckoned and and anything that did not lead leall to this re result result re- re sult suit was looked upon as being outside the pale The Impressions thus made will no not fill quickly j if C ever e be erased and that tha t automobile builders recognize it Is la shown b by the cars that are This new attitude of or the automobile bu buying Ju Ing public is to tho advantage nd o of oC such cars cais ns fiS the thc Franklin which sine since its origin sixteen years ears ago ngo has hns alwa always g had usefulness as ns the guiding thought though t of oC Its designers even though thons-h it might have ha seemed that the trend at times was toward luxury rather than ef- ef ef efficient The rhe result r sult Is that today in tho the light lIs-ht of oC a clearer understanding of oC just what a motor car is is tho the Franl Franklin lIn company compan is prepared to go o ahead smooth smoothly 1 without without with with- i out being put to the disturbance and tela delay that must be faced by motor motol cat cal manufacturers who must change e their facilities and products to meet the demantI de demand de- de demand mand mantI for lor cars that serve selYe this more fundamental purpose |