| Show FIND fiNO GREATER EffiCIENCY IN BETTER TRUCKS RUCKS Continued From Preceding Page actual performance what It will do flo not only in goo good weather on soo good roads but hut h In any weather wf on an any roads under under under un un- der all working conditions i Efficiency New Xe conditions demand new ne' meth meth- o s. s The business man of or yesterday esler ar cannot compete with tho the business man manof manor of or toda today An expense re reducing and anti ef efficiency efficiency et- et Increasing motor truck Is the best belt evidence owners can furnish that he Is in a position to do things In a n substantial dependable wa way The uThe motor truck is 15 the peacemaker for tOl labor It speeds MJ c ds up ul the this entire Job Jab and It It never ne never shirks It doesn't have ha to be driven It drives rhes The fhe demand eman 1 for or higher grade rade trucks is la I on the Increase The reason Is th the obvious reason the reason the simple reason reason time the same reason reaNon h why the they buy the best o of other things Simply jl pI because f the they have o learned that the thc heAt best In trucks like lIko tho the best hett in everything e Is always alway the time cheapest In the end Nine out oui of oC every clery ten owners o who purchase trucks are aro tho the live 11 boys al always always nl- nl ways seeking new Ins ills anti and outs' outs which increase efficiency at l less sa eo cost L The They are always on tho lookout for tor new equipment and methods that eliminate horse flesh and human mU muscle The Th reason wh why a name lame on a truck means so 90 much Is not that the tho name makes the truck truel goO good but brit that the thc truck has lag made the name good Rc- Rc nove Jno the name and the truck would woul 1 be tho dill same but It would be he less lesa desir desir- able A good name does floes not nol make malee a R good n a n good truck does docs make malHa a st good na name n |