Salt Lake Herald-Republican | 1913-02-25 | Page 11 | Ad Club Addressed on 'Retail Advertising'

I A Aj CB ADDRESSED ON U ADVERTISING Stereopticon Lecture Given With With 8 W Mendenhall as asS S Explainer of Film Fim s As a t part of or the regular course of or educational r rt supplied with slides to the tho Salt I. I Lake Lako ke Advertising Ad Ad- club b by the national association association a n lecture on Retail Advertising Advertis in ing w was nR given tn I at the Commercial club last night b by B. B W. W r. Mendenhall reproductions of some somo of ot the most effective lve retail a advertising which has appeared In magazines an and newspapers were thrown on the screen n and explanatory cx- cx I comment made and good gOO features f wore were pointed out Olt lUd and ab absorbed absorbed ab- ab bd b- b d with Interest by the advertiser present More than a a- a hundred 01 of It the th profession proCession und and laymen laren h heard ard tho the lee lec tur lure ture Wholesale hole alQ Advertising was vas tho the I subject of or a n lecture given last Jasi month which was b Illustrated preceded by other othe talks Following the lecture a short talk was given b by Guy A A. Wilson secretary of or the tho th advertising club on the subject subject sub sub- lect Who Pays for the tho Advertising 7 Mr rr Wilsons Wilson's figures showed that theman tho the thoman thoman man who really realy pays pas for advertising is 18 ho who does not advertise Advertising Advertising Adver Adver- reduces selling costs both for forthe tho the manufacturer manufacturer and retailer who adVertise advertise ad ad- vertise he said sall It I gives tho the consumer either better betel quality for the muno money or ora ora a Q lower price leaving the ling ing manufacturer or r retailer taner to stand tho loss 1088 Elms Ellas Elas S. S Woodruff president of ot tho the club presided at tho the meeting