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Show Sun Chronicle-Advertis- er Thursday, September 2, 1971 Swiss Days opens at Midway Friday, many activities set By Glen Perrins MIDWAY, Utah-- - Its celebrate time to annual Sept. 3 and Days Midway in beautiful He-bTherell be all Valley. kinds of concessions, food and games and a big parade, and the big city square will come alive with dances and at er programs. Then theres the Heber Creeper train ride over the Wasatch Mountain Railway, which travels from Heber City AROUND AND AROUND they go! Heres every day except Tuesday. The Homestead in the heart of Midway, which opened May 30, will continue to operate daily except Mondays through September, and will stay open on weekends during October. This live-wir- e resort is operated by Ferrin and Martha Whitaker and Mr. and Mrs. Robert Bull, with Mrs. Andrew Mitchell, formerly of Boulder City, Nev., as manager, assisted by Blanche Wright. Him Beebe, center with Wendy Perrins, left, and Annette Brown on the Shetland ponies at Midway, near Heber City, scene of Swiss Days, This is also a favorite horseback Sept. spot in the area. 3-- Former Ogdenite receives promotion OGDKN-- - Lawrence He has been business products division general manager to guide the firm into office products sales. He now will head sales of magnetic tape and disc packs, video tapes, magnetic tape cartridges, cards and dictating belts for office use. Also at the Homestead are Reed Beebe and his beautiful wife Betty, and their family of young riders of the Beebe Riding Stables and their 32 Welsh hordes and Shetland ponies from Huntsville in Ogden Valley. The guides are Mark, Shawn and Kim Beebe, along with Bert Hansen, Frank McCray and others--Mov- e Em Out, Boys, says Reed Beebe--an- d away to the young and old guests for rides on the Alpine mountain trails around the Homestead, at Mid- John P. Del Favero, executive vice president of the Memorex group, said Mr. Knowles is in a new position which was created by restructuring of the group putting three separate marketing divisions into one. Beebe hails from Bryce and Zion and Beaver Canyon country and St. Johns Valleys Beebe Dude Ranch in Utah. Then theres the beautiful Golf Course at Wasatch State Park just a mile north of the And the swimHomestead. and cold run- ming pools--h- 4. R. Knowles, sonofMrs. Mary K. Knowles of Ogden, and now of Oakland, has been named vice president for marketing of the Memorex Corp. of Santa Clara, Calif. His father is the late C. Roland Knowles, former president of "Larry the Union stockyards in den. Og- - Mr. Knowles, who is married to the former Marilyn Evans of Fresno, joined the Memorex Information Media Group in 1969. son, Stuart. They have a Enjoy the k water--a- t the Homestead where Cindy Montgomery and Judy Price see that everyone is treated nice, and there are handsome, suntanned guards at this country resort which was launched in 1889 by Swiss born Simon Schneitter who farmed the acreage then. ning Utahs Swiss 4 Aaafr way. Pan-guitc- h, ot a"1 J But smack-da- 1 in the mid- b : ;ii 1 ' '& r - dle of Schneitters farm was the granddaddy of all springs, a "hot pot which sloshed warm water from unreckoned depths. Schneitters Swiss neighbors began dropping in to bathe at his hot pots and soon they invited their neighbors, until Simon Schneitter found himself hosting buggy loads of visitors from nearby communities. vr rr ry - a th A v fi xY - An enterprising gentleman, out that Orma Whitaker Wallengren saw a future in these visits that he hadnt seen in farming. He built a pool and piped it full of water from his hot pot crater, and opened the areas first resort and called it Schneitters Hot Pots. i- it points r afa- W board-enclos- OPERATORS of the Beebe Riding Stables, Reed and Betty Beebe, are all ready for Swiss The Beebes have 36 Welsh Days, Sept. horses and Shetland ponies. 3-- Often his visitors would climb out of the pool hungry, so Simons wife Fanny took to the kitchen and soon the word spread that her chicken dinners were as much worth coming for as was the swimming. Eventually a public dining room was added to the south end of the old family home, now the Virginia House, and the resort became a leading attraction throughout Utah. And it still is, because in 195? t!.e Whitaker family purchased the property from Simon Schneitters descendants and they changed its name to the Homestead. But they left untampered the rural atmosphere and hospitality for which the Schneitters were famous, and the tradition of good food continues at the Homestead and will last probably as long as the hot pots bubble! 4. Ogden business notes holiday at the w anniversary of tire firi annual By Glen Perrins Hats off to Joseph W. "Joe Brewer, president of the J. W. Brewer Tire Co. or Ogden and Salt Lake City, which ROY DAYS OGDEN he founded in 1921. And hes still keeping the tires rolling--H- e started in business 50 e tire years ago as a part-tim- salesman, and parlayed a summer job into one of the largest totally independent tire dealerships in America. Last year's gross for his company was in excess of $9,000,000. I was home from the University of Chicago in 1921 for summer vacation, he recalls. My father, A. L. Brewer, was in the dairy supply business and used to buy a lot of equipment from the Cupples Co. Their salesman was in the store one day and he suggested that I try selling a line of tires which they were handling. "My father didnt sell tires, but he agreed to let me have a small corner of his dairy supply building, and to use one of his windows to display the tires. So this is where 1 started in the tire business in 1921. I worked in the tire business all summer and was beginning to build up a pretty However, 1 was good thing. playi'ig quarterback on the football team at the University of and enjoyed that very Utah much, but also enjoyed the tire business, so it was hard to decide what I wanted to do most. But 1 made the right decision 50 years ago-- -l decided to try the tire business for one year, and that one year now has grown to 50 great years! By 1927, Joes Tire Shop evolved into the J. W. Brewer Tire Co. and moved into new quarters at 2364 Grant in Og- Tune-u- p of more than $386,000. Following in the tradition of their father, J. W.s sons have worked to make the business become an even greater success. For example, Rich Brewer and Rod Brewer effectively serve Ogden residents, and Joe W. Brewer, Jr. watches over the two thriving Salt Lake City operations, while Alex Brewer takes care of the two rapidly expanding stores in Colorado. The Salt Lake Warehouse has enabled the company to become the only independent tire dealer in Utah to buy tires by the trainload. Because of their volume buying, Mr. Brewer points out that they can sell their major brand tire lines at very competitive prices. Following in the tradition established by their father, the four sons of Mr. Brewer have worked to make the business grow rapidly. They are always on the job, except when they are enjoying hunting and fishing or other sports. Mr. Brewer often shares his experiences with his family and employes. e Joes sweetheart and wife, Myrene, have enjoyed being able to travel to many of the world's most exciting My wife and I have places. one-tim- been very fortunate to have so many fine associates with us in the tire business, said Mr. We couldnt have Brewer. achieved our success without them. Today the company has six retail outlets, but are still expanding and expect to establish stores in other markets shortly. Their investment in equipment alone amounts to more than one-ha- lf million dollars. The story of the J.W. Brewer Tire Co. and its founder is a success story in the true American tradition and as Mr. Brewer says proudly, tire history is still being made. During 1970 we did business in more than 11 western states. Our present Salt Lake City warehouse covers more than 23,000 square feet, and it is beare coming too small--tire- s the trainload by purchased direct from the factory of several major tire manufacturers, enabling us to sell direct to our customers. We now have All these stations welcome BankAmericard 125 employes, and were Some of the still growing. employes have served more full-tim- e than 40 46 years in Ogden, and S. Hooper, truck tire sales manager in Salt Lake City, 42 K. years. 1 Electrical system o and battery check Oil and filter change Cooling system and antifreeze den, and from this Brakes Tires Lights Wipers and washers FAST, FRIENDLY SERVICE ROV comoc OAR rJASE 5600 So. 1500 Open 24 llrs. W. A Day location--ne- ar heart of the business center--th- e J. W. Brewer founder still presides over the operthe r ation of his company. Also during 1927 a Salt Lake City store was added to the already rapidly expanding business. Today the J.W. Brewer Tire Company has two stores each in Ogden, two in Salt Lake City, and two in Denver, and Joe man who couldnt wait to graduate from college-- - now looks back over 50 years of growth and leaves a simple formula for success: Good hard work is the secret of any success. Good Hard work, the right product, and darn good service does the trick! Another reason for Mr. Brewers success has been his desire to share his profits with those who helped him make his business a success. A profit-sharin- g trust was established for the employes of the company, and today it has a value Holt No other credit card offers anywhere near the number of places to buy gasoline, oil, tires, batteries, all accessories and repairs. Hundreds of individual stations selling other brands also welcome it! r !SM'.u iltt &ac&.se. VHIi -- ,'CU 'line BankAmericard CIU-I- M f jiJoseph W. Brewer . . . business grows idi - f i |