Show Dairy Farmers Promotion Aids Milk Sale I Promotion efforts by the nations nation's na tion's t dairy farmers during the past 20 years have played jn xi I Important part in increasing commercial sales of fluid milk Welby W W. Young lIeber Heber City president of the American Dairy Association of Utah reported upon his return from Irom San An tonio Texas where he represent represented ed edthe the dairy farmers of Utah at the talt session of the American I Dairy Association Board Doard of Dir Di Di- I rectors r ors Clung Citing figures to back up this statement he declared that since 1140 annual commercial sales of I 1 1 dairy products have made the following per capita gains 67 I IDS Ibs of fluid milk and cream on onI I the tho milk k equivalent basis 33 Ibs lbs of cottage ch cheese ese 2 lb Ib o other types of cheese 63 quarts of ff Ice cream 3 Ibs 1118 of nonfat dry milk He lie also pointed out that butter consumption has hns declined ed during this period the tho annual sales gales of butter Dutter still exceed one I billion n pounds I IT T To havo have and to hold their markets in tn the tho years ahead Mr Young reported that member units from Crom all states committed committee their farmers to share in tho the budget of the American tuner Amerl can Dairy Association for tor research re research re- re search public relations advertising advertising advertising adver adver- and merchandising in 1961 1001 At the same time hp added dairymen realize they have Just jun begun to fight for their share ol of the market so they set their sights on greater participation In the set aside program to build a larger budget He lIe explained that funds arc are In Invested Invested invested in- in vested by dairy farmers on a B voluntary basis at the rate of 2 cents per per ibs lbs of milk He declared After seeing plans for our 1961 promotion program unfolded unfolded unfolded un un- un- un folded at the meeting I am nm more convinced than ever that tbt we dairy farmers are on the right track |