Show ADA Benefits Benefits to dairy formats Inthe Inthe In fa fathe the Summit County area of ot cooperative cooperative co co- operative advertising through the American Dairy Association on the national level and the ADA of Utah locally were described this week by Welby W W. Young Young ADA of Utah president as 1951 1961 advertising plans were told Mr Young said eaid ADA figures I show that nationally in 19 1940 0 there were 28 23 28 billion pounds of milk or per cent of all the milk marketed going to fluid milk mille use lIse That was the first year of operation of the American Dairy Association In 1959 the percentage percentage of ot milk marketed was or a total of billion pounds In 1910 1940 the per capita consumption of ot fluid whole milk mUk was pounds compared with pounds in 1959 Utah figures show an even greater gain in per capita con con- of fluid whole milk since 1940 according to Harold L. L Peterson peterson Pet Pet- erson orson manager of ot the ADA of Utah He said Department of Agriculture Agri I culture figures show a substantial I gain in Utah's per ver capita milk drinking I Unquestionably the advertising advertis advertise ing program of or the tho American Dairy Association has Influenced milk drinking markedly in recent years Mr said Here HereIn In Utah newspapers have played ft n dominant role vole In ADA advertising advertis advertis- advertising ing which has been directed at increasing milk drinking among I teen agets and adults I I Among newspaper ef advertisement advertise I mont ment eft t te which will ail be Hd I Ir 1961 bf K Drink th snack Milk Jn n tt f r t alt U thEt r protein lift Wt W if |