Show t i lk lk Ik f t a f I Dairy Farm Fan er Is Promotion Aids Milk Sale Promotion efforts b by the na M- MoO MoOt t ns n's a s dairy farmers during the past 20 years year ears have played jn Mt Important part In Increasing comm commercial sales Bales of ot fluid milk Welby W. W Young Heber City president of the American Dairy Association of ot Utah reported upon his return from San Ban I An-I An An- Texas where he represented represent represent- ed the dairy farmers of Utah at III atthe atthe the fall tall of the Amerl American Association Board of Directors Di- Di Di rectors Citing ClUng figures to back baek up thIs statement he declared that since e 1040 1940 annual commercial sales of ot dalry dalry products tf have made the toll following M ing per capita gains 67 Iba of fluid milk and cream on the milk equivalent basIs 33 lbs Ibs of ot cottage cheese 2 lb Ib other types of cheese 63 quarts ft ff Ice cream 3 lb Ibs of ot nonfat dry milk lie also pointed out that while butter butler consumption has declined ed ro during this period the annual sales of butter still exceed one billion pounds To havo have and to hold their markets In the years ahead Mr Young reported that member units from all states committed their farmers to share In the budget of the Amerl Amerl- 1 J can Dairy Association for re research research re re- search public relations adver adver- t Using and merchandising in 1961 At the toe same time he added dairymen realize they have jUr Just jU j r begun to fight for their share of or the market so they set het et their sights on greater participation t In the set-aside set program to build f a larger budget I lie He explained that funds are arc Invested in In- In vested by dairy farmers on a 11 voluntary basis at the rate te of 2 cents per Ibs lbs of milk He Hel j declared After seeing plans for fori i our 1961 promotion program unfolded unfolded un- un tt i folded at the meeting I am more convinced than ever that we weI I d dalry iry farmers farmers' are are on the right 3 1 track I I |