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Show News SOUTHERN UTAH NEWS WEDNESDAY SEPTEMBER 27, 2000 3 Why do businesses succeed or fail? Sen. Orrin Hatch announces SBA economic disaster Some tips by Jill Elliss For example, a company can assistance loans for Kane and Washington counties Sometimes it seems to happen start with a superior product, overnight. One day a retail store or restaurant will be alight with bright signs and attractive merchandise. The next time you visit, you find a going out of business sale. Or perhaps, the place will be entirely empty but for some bare, unsold fixtures and a for rent sign. Armchair business experts are quick to analyze why this or that business went down. Customer service was lousy; cutthroat competition drove them out; well-display- ed lets say paint. If this paint we re so fabulous, why wouldnt everyone want to buy it? Why wouldnt this paint store owner be wheelbarrowing money to the bank? Maybe customer service was lousy. For any business, customer service must be addressed and improved or eventually the death knoll sounds. But most businesses can survive episodes ofdismal customer service and rebound. Look at the recent and dizzying success of America Online. AOL, the talk show joke of the nation only scant years ago, is now measured in billion dollar incre- Sen. Orrin Hatch announced the lack of rain this summer, Monday that the Small Busi- Hatch said. Many people do not ness Administration (SBA) has realize that there are some busimade available low interest nesses also adversely affected Economic Injury Disaster Loans due to their almost sole reliance (EIDLs) for businesses in Kane on the business of these same and Washingotn counties who farmers and ranchers. Just as have been affected by the ad- assistance is made available verse weather conditions that through the Department of t; Wal-Mart- farmers and ranchers, get back on their feet. -- Business owners in Kane and Washington counties w ho feel they may be eligible for this assistance should contact the SBA by calling which is the or ranchTDD for and the farmers number have hurt hearing Agriculture for the farmers ers this year. and ranchers, these impaired. The deadline for filWe know how hard farmers loans are meant to help ing an application for assistance and rancers have been hit by these businesses stay afloat is May 16, 2001.v low-intere- st management was they couldnt get capital. And the analysts, especially if they were customers or competitors, could be at least par- ments. No doubt, competition, partially correct. In fact, businesses varifail or succeed because of a ticularly price competition, can ety of factors. severely impact a business. But At the Small Business De- small businesses throughout the velopment Center we some- world survive and thrive in the Intimes refer to this as the dove- shadow of the tail effect. Those who appre- deed competition often helps the ciate fine furniture know that business owner'sharpen his or a dovetailed drawer is strong. her focus. The quality and experience of The pieces are interlocked at the corners so they dont be- management is so crucial that come dislodged or wobble with lenders and investors place it the constant opening, closing near the top in their considerand banging of a drawer. The ation for funding. A strong mandovetail effect in business is ager can come into a failing busisimilar in that a successful ness, pinpoint the weaknesses enterprise requires a number and steer it into prosperity. of interlocking elements to Olympic Chief Mitt Romneys produce strength and stabil- company specialized in buying ity, or staying power. failing businesses and turning them around. non-existen- until their customers, the mm ib s. Financial know-hond the merely having money to weather the storms is a huge element in business success, especially during the first five years of a business. During that time, mistakes will be made almost everywhere. Money is required to introduce the product, get the marketing plan refined, gain a competitive advantage. Shoestring operations face an enormous challenge if they cant raise needed funds to survive. The good news and the bad news is that any one element alone does not spell business success or failure. Remember the dovetail example of inter- ii n i v K j if v . v w Plan Continued from Page 1 ation Area, P.O. Box 1507, Page, Arizona 86040, Attn: S. Schulman, Environmental Specialist. The National Park Services practice is to make comments, including names and home addresses collected during this public process available for public review. If you wish to withhold your name and home address from public review, this must be stated prominently at the beginning of your written comment. Such requests will be honored to the extent allowed by law. All submissions from organizations or businesses will be made available in their entirety. Please refer to Glen Canyon NRA Colorado River Recreation Management Plan in your let- ter. Comments may also be faxed: Attention: Suzy Schulman 9 to at (520) or by Suzyschulmannps.gov. Upon completion, the environmental assessment will be made available on the park web page at www.nps.govglca and copies may be picked up at the National Park Service office at 691 Scenic View Drive, Page, 608-625- e-m- ail Ari-zon- . f a,' v locking pieces. The successful business owner must learn to address all the elements. The Small Business Development Center from Dixie State College provides free counseling for Kane County businesses. They also started a evening course for entrepreneurs in Kanab on September 21, called the NxLevel. This course addresses management, finance, marketing and negotia12-sessi- on tion. Call for information on the course or an appointment for free counseling. Jill Elliss directs the Dixie Business Alliance, a small busi435-652-77- 41 ZIONS MORTGAGE LOAN CUSTOMERS DEAN AND MARCIA BURKE WITH THEIR NEW CHAIR. $500 ZIONS AUTO LOAN CUSTOMER STEVE TRIUNGER WITH HIS NEW BIKE HELMET. $150 REBATE ON MORTGAGE REBATE ON AUTO LOAN through October 28, when vou close a new loan or auto loan, or open a new credit Now card at Zions Hank, you also quality' for a rebate. Up to $SilO on a mortgage loan of or nicire, $1 V) on an auto loan of or more and JvO on a credit card with a balance transfer of JI.SiXI or more. lVk up a new chair for your living room. Or bike gear to throw in the back of vour new car. Or even a new lamp to match your new credit card Whatever you do with your rebate, you can be cure that even without it you'll get the loan or credit card that will meet your needs. 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