Show 7 j S I T T U TT TV TT r rth r C r v v v y v T rr V r r r rU rI U I than Short long crisp sentences sentences So too th are are better short The target at which an s1 ads ad are paragraphs Break your text up Into THE TilE SALT SAL T LAKE L A HERALD aimed is the pocketbook of the other many snappy snap y paragraphs man or woman Exaggeration is untruthfulness Un Untruthfulness I Dont put too many ands buta truthfulness begets distrust Do not its and theres Into your yo copy COPT over represent your goods to the pub public and dont shoot over the heads of ot the lic Brains people you are trying to Interest Salesmanship i Established June une 6 0 1870 SALT LAKE CITY UTAH SUNDAY DECEMBER DECE 1 1907 36 RAGES PAGES Price Puce Five Cents |