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Show I -.-- ADVERTISING BOOSTS -:- ' I !! Evidence continues to pile up to the effect that the many great II j II advertisers of the country are coming more and more to recognize II jj II acct na le newspaper is the best medium for advertising their II II II ' wares- II it II John B. Spiker, president of the Cincinnati Real Sstate Board I I Mi recently told the Advertisers Club of that city, that the newspaper I 1 1 HI was undoubtedly the best medium for adverising real estate. Mr. , HI .. Spiker told members of the club that it certainly pays to advertise real j HI estate and that both classified and display space in newspapers are j HI! valuable for this purpose. Among other things the speaker empha- II UN sized the following points : II II jj Ml Don't confine all of your advertisement to the classified ads. HI Try display advertising. 1 1 j llll "Your ads should have a sentimental appeal instead of the old j UN stereotype appeals of 'Cheaper to own your own home than to pay jj llll rent.' 'Bargain price.' Argument that you can sell your home at a " j llll profit any time you want is profitable. r It llll "Your ads should be drawn so ao to get prospects. That is the ! j llll " province of advertising. An ad will not sell a house. jj llll "Advertise continuously, and don't take for granted that the Jj llll public is sold on the idea of home ownership. II j llll J. C. McQuiston, advertising manager of the Westinghouse El- 11 llll ectric in a recent address in Chicago reiterated the fact that the local j llll newspaper is the best advertising medium. Some of the reasons he HI! gave, fjom his company's viewpoint, according to the Associated II llll Press were: jj UN First, intimacy enabling the company to give itself a local llll identity helpful to salesmen. 1 j llll Second, flexibility. "We can emphasize our products for a given j industry in those sections where such industry predominates-" he said. llll Third, co-operative tie-in advertising with local dealers. llll Fourth, reader interest nearly every worth-while American , jj llll buys and reads his daily paper. jj llll The fifth advantage he listed as instant action tday's shopping news is responsible for today's selling. M jj j llll Sixth, telling the public the industry's story; the opportunity to j reach the masses with messages of local import and at timely seasons. j Seventh, the advantage of both localizing and nationalizing ad- jj I I llll vertising. ' UN Eighth, provides a method checking results. j The business man who doesn't believe in newspaper advertising j llll is now rare indeed. |