Show i J tJ t- t I IQ Q D 1 E The advertisements in a tp ari acs more mere rull toil Nil of knowledge in respect to what Is la going on iii a state II l J or community than the editorial columns are are Hemy Ward Barba I N is a matter of experience not of observation doing a aa di dinky ky little b business siness Hes He's the v always E something just as good Thirty of offers years ago a profession economics in one of our you little leading ta ing universities made the statement that 90 of all the Just as the local merchant will always remain the if he does doe not advertise honest honestly f ao so d does es the manufacturer manu man money invested ed in advertising g was lost and attempted to prove merchant he his observation by by the statistics of commercial failures er rem remain remain am a little manufacturer conducting without a little business bust busi Wiped IV 0 t if he to distribute a commo c commodity t t ty without adver adver- U. U I That Tha t prof professor is IS today one of the most famous fatuous educators ne ness s attempts to y in the country He i is IS s famous bec because use he grew by experience nce Advertising will build his business in n ii pr proportion to the S Such lIC h J Jt i t to repudiate his youthful observation He now reverses the public need which he meets and the reliability of Of his is own s state statement ate ate- a report after a aa fire hie had a athe faulty findings of his youth and today declares that 90 PO of ment Home about that which he has to sell No Gus business noes can grow a frightful sound H Ho orne the ties commercial failures are due either to the failure to advert advertise se great without advertising and It will frow grow great only in proportion CIS eis h have ae no o ow o or to false or faul faulty y advertising tion to the amount and character o 0 of the advertising which i it excuse for n nJ nta M J I Jf f your advertisement says you have all wool goods and does No business m ss can grow great without honest oneat advertising gence Bence in In insurance m mallets a It g. g youve you've only 68 wool the time wi will II come when you will be YOU YOU you and me just average buyers What shall Vf wo wC ers j fund found out When Then that time time co comes es all 11 the he advertising in the b buy y Shall we buy of the Bagdad merchant and take kc the etu Hartford Fire r. r 1 world won wont won't t save you The public will call calI your middle name without the sterling stamp ance once Co policies res h have II Fake rake and view you with mistrust The intelligent purchaser buys burs through his merchant the built Guilt built t wary aUe a home commodities that NATIONALLY ADVERTISED because be be- p hornel ee i p The streets of Bagdad are lined with beggars men who are the want j tried to live by b trick and failed Back of these b beggars wh who cause he knows that experience has tau taught the business deaf o very ashes of oj d g eqi crowd the curb curb are long lines of little littIe stalls stall her e builders that that a false statement about their goods gods means deat conf conflagrations P ply PY all the arts of trade Everyone views views the other with suspicion sus sus- susto to their business 0 o- o and ever every customer looks upon the tradesman n with sus sus- Your Bagdad merchant will siz size you up a and charge chare 3 y you ou j piC Ion There is IS I no o such thing as a stabilized commodity what he thinks he can get You can dicker Il ker and barter aster with him Call on n tiers this IS i among them There are no great department stores in Bagdad Hes He's a many priced man He begins on a hIgh price and agency j jno i ino no great clothing merchants no hardware houses that carry reluctantly comes down step by step to meet you i G o a V IJ I Bs 1111 the h tra trademark emark stamp that assures you that what you get is all That's what your little shop shod keeper who does not advertise II Ing it H is IS claimed t to be will do He is not a fix fixed d price man map That Is what wha he does DUCHESNE UTAH Here Iere Here II in th this s country county our manufacturers men of character with the substitute the just as good article put put integrity into their product They i advertise the product Go to the reputable merchant ask for the nationally advertised adver adver- for just what it is that is-that that no less and no more So you go into a astore commodity the he ma manufacturer has PROTECTION stam stamped ed the price e l a store stor here or a thousand miles from here and ask ash for the commodity com corn where you can see it and there you get PROTECTION F Farmers that YOU KNOW V. You know about it You dont don't If you are an intelligent buyer you will bu buy of the local loca kicken kick even en have laye to have it unwrapped you are willing to take it in merchant th that t advertises because he is is the fellow ellow who is ia because they cant can't tepa its with th the seal unbroken stand fall by the public printed statement he original package trade trade willing to or thing-they thing aint i g got get J unseen This you do because it has bas been advertised e Q I makes 4 thing to sell seW 9 Ever Every I merchant who does not nd advertise se or who cannot ad ad- 0 G j Be WISE TISE and buy the nationally advertised commodity Barber vertise honestly honestly will always conduct a business of Bagdad- Bagdad from the local advertising advertising- merchant and leave it to the foolish D Duchesne uc h esne s r Iloth oth pio ns lie ill 1 ill 1 l lays ays l 1 le e a hop keeper to buy at Bagdad By By Z Lloyd Jo once Modern l tt Barber Shop p 1 I 1 I f r Have your y our Printing do done In in a Mod Modern er rn n S Sh ShWe op J. J 11 HI i iV lz i 1 F It 1 T i tY 1 J RM I j f 7 T ft I 1 1 II t 1 a 14 n 0 it 7 rii lt I 1 i i a 11 b JYM I tJ iL s J t 7 t. t I I r. r r TAl g ND 6 J E- E Pf jW- jW i Wt I tU i L I- I p J I i 1 FA PA oitS Md I ft h Our Job ob Office Equipment o i Has Been Great Added to by i FA M 1 Cuts rm f e eWe P t We do posters calendars hand bills office forms and all kinds of the job o Mr printing f 1 cr I pf II r. r i M W We e do this work well weH andI and u. u P f 1 I xi just a lot better by reason reason of r I i 1 the fact that as the holder of the the fj I I 1 5 S franchise II I w our job i illustration n and type equip equipment i ent j I a m r 4 b is eing built up Ij 45 C I s a. a s rj I- I I II 1 sr 1 JJ I r 11 J Come in and see see- see our our Auto- Auto 1 tr lt Ji I caster Stereotyping Machine Machine I. I ll 1 IV working and you'll youn UDd understand nd y D I ftC how w. w we can n furnish cuts cute without with WIth- 1 tt j I Qt out increasing p cost p r A tt j- j JI JItt I 1 jr 1 1 f r 1 j r it i 1 lr Ld J L Iii e d 1 cJ t t v lira j If Jj s r. r J IV 0 Duchesne Courier Job Printing Department De DeBEST a t BEST EQUIPPED PRINTING PLANT COUNTY r I |