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Show HIS AIM. Advertising is not expected to attract at-tract the trade of people who know all about the store and the goods they would come anyway if the values are good. Its purpose is to tell people about the new things just as soon as thy arrive, and if ten are attracted to the store by the first ad, twenty peopI wjh know about the goods before night nalL,.13 oV;haV ,the IntermountaIn Catholic advertising columns will do for your If you use them. We have the largest circulation of anv Catholic newspaper in the west, covering this vast intermountain country and endorsed en-dorsed by the Catholic Church and its people. Write us for rates; you will surely get results. V |