Show WRIGHTS WRIGHT'S Y YRS BUYERS RS I COME TO OGDEN i OGDEN June Jun Luke 3 3 Luk lot 1st ht C E r WrIght and Dryll I 1 Wright managers of ot the stores at Ut I Idaho nho rals ial's Tin T Falls alls and ond tello Poc Idaho are IU in Ogden to meet met with the manage mont moot mont ot of the organization These men ate are In the th city to receive In- In Instructions Instructions In Instructions concerning the th store storo June Cash Sales which are ara to bo be extended to branch stores in Idaho Ad t nt I V I WIlY Why hy One Advertising I Appropriation W Was as Increased V Two partners were debating their advertising policy policy planning I the campaign for the next six months Theirs is a retail store which spent in one year on its I advertising which was 5 o of their yearly volume a fair air expenditure in their line of business In growth of sales they could easily point out the homecoming of the I 2000 with v witha a far fair and reasonable profit in its train For these J V two partners that expenditure was a profitable term short-term investment One of the partners spoke up I John he said we we we have a cash profit in the bank from tha that 1 2000 but we have a greater intangible profit by far it far it is piled up V for or us in the minds of every man and woman wyman in the city I It is reflected in the attitude of our bankers It lt is present in the minds of the manufacturers who sellus sell us It is working on the minds and purses of everyone every one of our i cus-i cus- cus cust t tamers Why he continued this business because of the advertising we have done is worth more than it was before we began I The two partners increased their appropriation modestly it is I true That was five years ago Today for it is in a large city their appropriation is eight times their original amount Their standing with bankers manufacturers and customers is A I Their business has grown and grown in a healthy way And still as one of them put it- it has made for Every im i'm In the last five years advertising money us cent weve we've weve we've weve we've spent has come back to us and brought another with it I But our real profit our profit our big profit from that advertising is banked in the minds of the people Ours is the best known business of its kind lind in town And that is wortha worth a lot of money to us Published by The Standard Examiner in opera co cooperation cooperation tion with The American Association of Advertising g Agencies v r I |