The Salt Lake Tribune, Sunday, October 4. F, I I 1W1 Some soil core sex meant to lure teens into theaters By Vernon Scott United Press International HOLLYWOOD -P- rivate Lessons isnt exactly an underground picture but odds are parents don't know that their kids are standing in line to see what its producer calls the first soft core movie for teenagers." Private Lessons," rated "R," is the classic story of the young master of the house being seduced by the new sexy family maid. The lad, Philly, is played by Eric Brown, a Broadway actor with a natural comedic talent. The maid, deftly named Nicole, is portrayed by Sylvia Kristel, the gorgeous star of the Emmanuelle pictures, who has spent more time on camera nude or passionately in bed than any actress around. Seventy-fiv- e percent of the Private Lessons audience is between the ages of 14 and 25, according to a survey conducted by the producers who have made exhaustive tests of the market to zero in on the teenagers. Holler Advice The kids scream and holler advice and encouragement to young Philly as Nicole does everything but drag him into bed. Philly is fulfilling their fantasies and the youngsters love it. They as a college graduate who is seduced by a married friend of his parents, played brilliantly by Anne Bancroft. He says times, values have and morals changed in the 15 years since The Graduate was filmed. It wouldnt be a success today because are having affairs all over the place, Efraim. Everything is speeded up. Now can be expected to get involved with sex. Doomed to Fall Front the very beginning , they knew theyd be friends to the end . What they didnt count on was everything in between . lained. We had to make the sex scenes palatable to the girls. Sex is, after all, strong subject matter and must be handled lightly. There is nudity and sex for the boys. And there is a lot of comedy which appeals to both boys and girls. The New York Times said the picture had a lot of heavy panting with a touch of Walt Disney. And that's what we were looking for. I begged the studios to release this picture six months ago. But I was dealing with men who are trying to judge what will appeal to kids. Theyre out of touch. They don't know. We took the guesswork out of the situation by testing Private Lessons with young Efraims principal problem was enticing o females to see the film. If girls refuse to see a movie, it is doomed to failure because their boyfriends wont go without them. We put plenty of romance and the right kind of music in the picture for the girls," he exp 14-t- imiamim THEATRES Bargain6 Price $2.00 J Open HI p m. Monday Friday Open HI 3 p.m. SaL & Son. Except tar "Raiders at die Lect Art a Phone 278 471 1 5 00 1 S Highland fX star and amothaY PATERNITY frequently stand and applaud. There is plenty of nudity and some steamy sex scenes. Six months ago every major studio and independent releasing agencies refused to touch It Private Lessons. was agreed that the film was too risque for youthful audiences. But Ben Efraim, the Israeli-boproducer of the film, had faith in his project and the taste of Americas young people. Apparently his faith in both is altogether justified. m far Private Leshas been released So sons only in Detroit, New York and Los Angeles. In two weeks it has earned $3.5 million at the box 17th w Careful Release Like PG (V KAREN ALLEN HARRISON FORD 12:45 3:00 5:15 7:30 9:45 Phone 278 4711 5600 So. 9th f Enright Productions, arent interested in movie stars. Names mean nothing to them, just the picture itself. from Older people their 30s up dont go to movies very often. So most pictures today are made for people between the ages of 18 and 35. We went after the bracket and we got them. Young Hero Kids can fantasize that Private Lessons is happening to them. Heres a 15 year old hero having a love affair with a beautiful, sexy PATERNITY PC JOHN & CLIVIA a film with 1967 The story Graduate, a starring Dustin Hoffman METROCOLOR' Vncc' Open 7:30 R "FRIDAY THE 13th" MAYER FILM CO Rpieased ihiu United Artists EXCLUSIVE SALT LAKE ALL SEATS $1.50 Til 6:00 MON.m 'SUPERMAN II" 12:45, BLOOD 9TH! PS KRAME- NINE TO FIVE" 3:00, 5:19, 7:30, BEACH ZOMBIBOOGEY n KRAMER PC ENGAGEMENT! : 5 Nim 1:15, 5:15, 9:15, hmm 3:15, STRIPIS" R R "STIR CRAZY" MAN" Crazy 1:45. 545, 9:45, Stnpas ALL SEATS 345. 745 $2.00 Till Sun.-Fr- i. 5.-0- SEATING S2.00 All seats opening 'til 3:00 PM Limited to sratingSpecial engagements excluded as noted ECONOMY EXCEPT HOLIDAYS 272-614- THE JAZZ SINGER" PC 1:00,3:10,5:20,7:30,940 m M01 SOUTH 1 "SUPERYUZZ" 745, 0 0, 240, 4.20. MATIIMES today BURT MYNblbS PG 9:30 PATERNITY 3:15 5:15 7:15 AU SEATS $2.00 Till 5:00 37th WEST ORDINARY R 600, 74ft. 930 ELEPHANT Mat 1245. 5:15. BOOGEY MAN" Call to, Horn 1 PEOPLE" PC MAN" PS : Crazy 145, EJJPJIflNT MAN 1:00 5:20 9:35 545. 945 Stripes 145, 745 ! MON.-FR- I. i EXCEPT HOLIDAYS 968-7- i $1.50 Till SEATS 6:45 00 6:20 Blood:2:40 9:50 945 Paoplt 300. 7 JO R "STRIPES" "STIR CRAZY" R ZOMBir F THE BOOGEY MAN (R) BLOOD BEACH (R) EXCEPT HOLIDAYS LOCKER ROOM GIRLS BLOOD BEACH 9J5 Mon.-Fr- i. 969-727- 1:00, 2:40, 4:20, 7 7 1:60"3:T5 65 9:55 ERICAN .WEREWQLFj GRAND OPENING Delicious Chinese IN LONDON 1:30 3:30 5:30 7:30 9:30 & American Food Family Style Dinners HISTORY OF WORLD, PART I" ZORRO, THE GAY BLADE" 'R' World 100, 4:30, 800 Zro 245, 6:10, 945 I Reasons Me Prices lunch, Dinner, Banquet available Come in and try our famous t specialties New York Style Dinner SmmgWorBa Sea Food Wor Ba and more 15 off every dish on menu through Oct, 5. 1981 :00 AM to 1 1 KJ0 PM 1 1 :00 AM to 2:00 AM FRI.-SASUNDAY 12:00 NOON to 10:00 PM 1142 Plus A WEEK EAST 268-963- 1 3900 SO. R' STRIPES 1 1 OPEN 7:15 Two 9:00 1941 MGM Mon.-Thu- r. One c STARTS ALL The youngsters know this picture is for them because the hero is their age and because the whole thing is handled in a comedic way. Its a summer affair and the boy is getting his first kill, his first look at a nude woman and, of course, his first sex. Efraim compares his JACQUELINE BISSET CANDICE BERGEN "RICH AND FAMOUS" Music by GEORGE DELERUE DAVID SELBY HARTBOCHNER Screenplay by GERALD AYRES Based on a play by JOHN VAN DRUTEN Produced by WILLIAM ALLYN Directed by GEORGE CUKOR kjf 7, PICTURE Allyn Production m A George Cukor Film LOST ARKjtfj A PARAMOUNT Efraim, and Barry and 0 Presents A Jacquet-Willia- Metro-Goldwyn-May- er OF THE with immaculate attention to detail. have teens storming the box office after hearing repetitive rock and top-4radio station blurbs for the movie. Prime time TV access hours also play promotion commercials to grab the kids. . Its all a matter of knowing who your audience is and how to go about attracting them to the theater, said Efraim, a short, balding man in his 40s with a pink complexion and a strong Israeli accent. The major attraction of this picture is the subject matter. Kids RICH and FAMOUS SENSATIONAL WEEK!! STEREO SOUND 70 mm AND IN office. everything else about the picture, its release in other cities around the country is being carefully calculated. It will be slowly and deliberately exhibited in various areas iPhone 278 4711 3092 S. Highland EATRE NICE CREAMS" SwSpGMeet 465-97- 1 HIGHLAND DRIVE IN ON SUN REDWOOD DRIVE IN ON SAT. I, SUN.973-708- AMERICAN 1 9 jj and SaL 440, 8:10 3:00, 6:35, 10:00 1:00, WEREWOLF SATURDAY THE IN LONDON 1 W IT 100, 4.20, 7:50 Woll 2:30, 600, 9 20 BLOOD BEACH" and ZOMBIE gnocif MAN" IT Beach 1:30, 645 Zorn 3:15, 820 Man 500, 1000 plus BBraanBiBnanaui 1 I