Show serving se arving the public ff what does doe the word advertise mean to you does it mean to alf warn to give notice to to Inform p j to notify to make known to y or does it mean some sort of high powered yered skull d buggery involving sky r r scrapers arap ire hollywood blondes bill t boards an and d singing commercials H the arst definition was written by y webster not the sc senator tho the gen 1 clemon who wrote dictionary the i other concepts aro are the result ot al rash of Jampo lampoonery ampo onery of advertising which while some pi tt it may coni tain a grain of truth looks to mo me H like biting the hand that is not feed j ing you the big bad novel about advery at Us its blooming worst was jh called the hucksters a best sell ill er cf highly salted with erotica which tu has been turned into a movie there bisno Is no accounting for tastes and I 1 r wont object 1 it you jou see the picture and like it all I 1 ask dont ac appt the advertising sequences 0 as the he literal truth there Is s much about advertising 1 could audly decry and often do at theris the brisk s of biting the hand that 11 s not towing feeding me dut but there are hucksters who are undertaking projects of a very decent sot sort of which heh you ou may not bo be aware 6 maybe in these past few months month I 1 y you ve a asked ked yourself why doean doesn somebody DO something about a lotof things Something about the people killed or r injured tit automobile accidents something about housing the war eilden ended two years ago yet the und land of the free still providing homes for the brave shame on all ot usi something about the shortage of C medical services patients are neg alerted lleR 4 acted ted hospital wards closed bes cause the nation desperately needs nurses training them is a long range national job something about world trado our economic future depends or on anharn pored world tr trade ode ya press pressure ire 01 groups make mak 0 our world trade a football for elfish interests something about the n nations at lons health between the ages of 15 and 34 tuberculosis idour 1 our greatest kill er at any given time people have it but they dont know it 4 alarming you bet it Is 6 i 1 domed something ling about our kids your children are getting a rough deal in achrol TOO few teachers too 4 0 o old textbooks or br none at all make you mad it should what has all this to do with ad IV Ii just this the above words were copied from an adver tf en a full page advertisement r acen hewa dirries Tir ries and riipi other ci ap pp pa persby era b this time 1 i hm it an ordinary ad it Is not directed primarily to the people without homes without nurses it Is directed to the persons and lations who can help bring these facto tact horo cometo oto the general public to you it Is an ad written by and about the advertising council concerning an operation of which almost everybody Is conscious but about which few people know the details 1 it Is operation based on giving away what tho givers ordinarily sell advertising space advertising ideas advertising copy it an tile tho questions question why somebody DO the reply Is it its j given in works up as well as words IS the council grinds nob odys axe except yours the publics seeks no profits asks no expense account has only one objective to make amer ameri i lea ica a still better place than it already ls Is tho the advertising council was born a after pearl harbor when donald nelson alson about to take over chairmanship tho the war production board called in a group of advertis ing executives and discussed with them hem what tho the average citizen could do to help victory victo incidentally what would make him do it NOW you are ara rending and hearing 1 the results of the councils peacetime efforts they aro are embodied ln the various of advertis advertising in g of many firms as spots on the radio many other places the council Is proy providing iding suggestions ideas radio fact sheets and other material to members of business firms unions civic groups and other citizens who con can put that tremendous power advertising ver to work personalizing big national problems |