Show ONE have to be interested in coin collecting to collect a lew few in the bank where they will gather interi interest i themselves WHEN THE weather man forecasts rain or snow it mean you can have your choice says the des mollies register no right moreover most persons would choose bright and sunny THOSE PERSONS who think that the boy of 0 today ling has lost interest in base lall ball of 0 the sand lot variety should note not e that no fewer than boas took part in park department baseball in milwaukee wis during 1929 and they were watched by no feiser than spectators p A MOVEMENT has been started in australia to have the names of germans who made pioneer discoveries on the continent names which were ban 1 ned during the world war used again as formerly it Is to be noted also that I 1 in the united states burg steak Is once more being called by its original name nam hamburg I 1 I 1 UNCLE SI says oa as near as lie can figure it out success means 1 0 aking so BO hard you ruin your health I 1 sos gos to make money enough to go to florida to get your health back I 1 BILLS ARE pending in congress to I 1 extend the governors control over radio i broadcasting so that stations from which profane or obscene language Is broadcast shall lose their licenses that Is one sort of government control bilich every de cent Is for THE MODERN MAN IMAN ON HORSEBACK AT A dangerous street corner in new york tork city where two streetcar street car lines line 9 cross at six on angle in front of a subway station and heavy crosstown cross town traffic complicates an already difficult situation stands a large sign in the shape of a tombstone it reads sacred to the memory of 1816 1846 continued on page seven beven 4 f i i I 1 r iii i i i i i i i SM m I 1 EDI EDITORIAL ORIAL i MK M i 3 ii f 5 P k continued irom from P page age pour four persons killed by automobiles in the lie city this bear car the number Is s changed every day it never grows smaller the lie dead do do not come back t to 0 life ohio for some jears ears marked the scene of 0 every fatal accident on a state highway with mith a white cross it Is 19 reported that the state has abandoned this practice the crosses became too thick in some spots this Is a step in the wrong direction warnings like that may be disregarded and usually are by most motorists but enough drivers will be shocked into at least temporary caution to be more careful at that particular spot it Is 19 not merely tor for the protection of drivers and their passengers that sui su i warnings are needed the man on foot foa still lias has first rights on the highway and ids his life Is as valuable as that of the man who rides out of all the immense toll of motor deaths in 1939 1929 nearly a third were of pedestrians struck by automobiles inthe old feudal days in europe the man on horseback felt that he was m as superior being and the poor people who ullo had bad no horses had to agree with mith him or be ridden down one of the things our fathers came to america for u was as to change all that it would mould almost seem as it if we were losing ground there Is 19 something about driving a car which makes many persons utterly reckless of the rights of others that these reckless ones are not always very oung and are not necessarily intoxicated only makes the situation all the worse i A GREAT AMERICAN I 1 EDWARD BOK came to this country from holland at the age of six sit ne he died the other day at 66 in ills his sixty years of life in america lie set an example ot of americanism which every native born would mould do well mell to emulate no more inspiring record of a mans life has ever been written than boks own autobiography the americanization of ednard bok ought to have hac a place in every school library it should be required reading in every course in ell acs ics it Is tle the 1 fashion among the critics mho ho sneer at everything which lias has made america great to belittle bole bok and his I 1 work he did more than any other man to male make american homes more beaucl afu ful 1 american family life more attractive to establish new and higher standards of good taste and to turn the minds mind of americans toward the appreciation of beauty and culture in all forms all this thas as the editor of a nor comins magazine but lie he made a fortune and that of course Is tile the unpardonable sin in the ees of the unsuccessful and the incompetent A WORD ABOUT THE noaie TOWN NEWSPAPER THE relations to big tome town paper are supposed to be hose chose of an advertiser that Is a narrow lew w tile the home paper Is an institution the merchant can no more escape its influence A than an body else in the community whether lie advertises in it or not I 1 yet vet as a consistent advertiser his relations I 1 mith the local newspaper news new piper become i lie ile becomes a I 1 part of this institution without which no community can express itself lt el IV what i a ever its merit or demerits the home town paper Is an expression of the community literally it Is the voice of the people J in a sense sene that cannot hold true for any other medium 1 this institution keeps friends in touch with friends to the best of its ability howl lt it angers who what when where how and why it brings tile the individual out of 0 himself it speaks the local language it interprets c community life week by I 1 11 week ck or day by day it tells the story of the alie ton town n and county most ot of us are so accustomed to the home town paper that vie me take it as a matter ot of course it if we think anything about it at all we me think ot of its deficiencies these are present largely because it Is run by fallible human beings the wonder about the home town tonn paper Is that it contains so few mistakes not so many to the merchant especially the home town tonn paper Is an opportunity ills his bust business too Is a local institution unless it finds some kind of expression in the home town paper both the paper and the business have to an important extent failed to function each Is affected somewhat by every successive failure in I 1 this respect it does not cost a great deal of money to adver advertise ilse in the local paper most advertisers are over judicious rather than extravagant it Is the continual message that counts most Sporn sporadic dle advertisements now and then are of doubtful value perhaps they are better than no advertising at all every advertisement P placed laced by a business house should blend i into every other advertisement in places the merchant should think in terms of a campaign rather than in terms of the L single insertion j vast progress has been made in advertising ver within recent years I 1 ing examples ot of it are to be found in th the national ida field locally however adver using lias has much mach room for development J I 1 aside from one or two stores the over age mer cliant in the average small town torn gives too little study to the power of adier advertising but conditions are changing more and more merchants are coming to realize that they are losing money and prestige ab alien they are arc not to be found in the advertising columns of 0 the home town tonn paper this is one of the healthiest signs in tile field of retail merchandising chan dising TOO SNOW A SPEAKER at a largely attended it tended vocational conference for boys recently announced that lie he wanted someone to clean ills his sider sidewalks of snow and that lie he would mould pay one dollar to get the work done illicit he asked all mho would take tile the job to raise t their let i r bianas lianas some responded nith alacrity unfortunately I 1 have lave only one house commented the speaker so iio the chances of any of ion on cleaning my sidewalks side alks are EDITORIAL NO TWO about I 1 in but I 1 also need some help in installing electric fixtures in accordance cor dance ine with mith tile the building regulations what boy Is qualified for that job only one hand went meat up well concluded the expert we ne seem to have a big army of snow but only a lone general tor for my chandelier I 1 advise that more of OU boys train ourselves for jobs where there Is greater opportunity and perhaps better pay the vocational gentleman Is undoubtedly right moreover his point can be still I 1 in further extended for example too many unqualified young men and women are being trained tor for the career of j bourna journalism 11 sal a alnajes 1 as a limited field and offering afe g a reward not always commensurate alth the energy expended too many youths want mant to be artis artists t lawyers authors author capitalists I 1 college professors i i all white collar occupations long respected and widely acclaimed but not more important in the economy of living than those of less showy engineers technicians tech nil salesmen secret secretaries tries merchants garage men ea each eh 0 ol 01 I 1 th these es e Is representative represent athe of ft a useful and honorable trade though perhaps one not so J gi glat amorously krousl y advertised the primary P points rit 1 therefore I r afore are first that young people be trained and secondly that I 1 their training be judiciously and wisely chosen J TO 0 BE SPENT IN MINING THE contribution 0 of I 1 the mining industry to the economic to s situation in 1930 v mill be rep canted by y alie t he purchase of materials equipment and supplies to the value of z statement to I 1 this his effect was mace today by tile the american mining congress in a report on the purchasing power pomer of tile the industry its far flung outposts reaching to eve every ry section of the lie country told hold tremendous sales possibilities for manufactured products of every description the statement says the industry second among the fundamental industries of this country contributes 22 2 per cent of our federal income 51 per cent of all freight on the railroads and represents an investment of 0 more than the industry Is passing ahr through ough a caiti i 1 cal col stage of development in which the most striking factor Is the progress of new science over tradition n time honored I 1 methods disappear over night and enlightened leaders are continually asking for newer better taster faster and more economical was of doing things to manufacturers who recognize the existence of this new spirit of progressiveness and who have the vision to capitalize on the forces which are ably cultivating tiva ting these new demands unUm unlimited iteI 1 sales opportunities await I 1 arom maine to old devico and from the great lakes to the gulf spreads this In mighty lighty market an empire of towns and cities mines and mills railroads steamships and smelters shelters sm elters here are more than ten thousand mining properties consuming manufactured products of all ali descriptions and upon which more than twelve million people are dependent for their 11 the report gives an analysis of the purchasing power of the various branches of the industry coal copper iron lead and zinc gold and sliver silver and nod on metal m etal iles for each of 0 which are listed the number of mine operations Ins investment estment amount and value of products and annual purchases of materials WOMEN are admittedly the chief purchasers of the country and it has bas been estimated that in the united states they control in their own right 41 per cent of the nations wealth this being the cae c a be the appeal made through the general federation of clubs which recently met at washington that women omen do their part in fit maintaining business busl nesi stability at this time by wisely planned expenditure for household and personal needs rather than by timid withholding of their money from circulation Is 19 on an opportune measure which if heeded should prove as effective in a degree as aa president hoovers call upon bu business bubl biness ness leaders to preserve the count rys industrial equilibrium |