THE SALT LAKE TRIBUNE Sunday' January 18 1948 Radical Device Eliminates Gear &lifting nz-nto-rr Jan & Sewing Cabinets- 4 8450 (11)11Y" :Mahogany and black lacquer base Mahogany 1-- 1 Fireplaces Lamp Table 1 575° 5750 Round Lamp Tables ' 2 6950 6 G950 Mahogany Square Lamp Tables 5950 frN (11" the buying wave subthe customer began to in choose—particularly months of 1947—more models were put out at competitive prices Much attention also was devoted to turning eta priced low out televisicrn enough to bring mass buying flvediet Pr War Soma in the industry state privately that competition is giving of developing into a price signs war In the televiaion field the lowest picprced models have seven-inc- h 6950 050 ture tubes Hallicrafters has one for 1169Z0 which it says will reech the market in February and Admiral has announced it es 'a little later" for the plans same officials say they price ahortly will market a set "surprisingly far below" the price of any models now on sale Motorola a 11993 set on the Chicago trarket now and due to reach the New York market late this month Tel-To- de-via- nd is 950 12 Spring-fille- d Now -- r 50 8950 79" Floral Chintz Host Chairs Pull-U- p 50 Love Seats Custom-Bui- lt 0 TI Chairs Each ‘1 Third Floor 5 6230 Modern Fireside Chair — 9930 LIVING ROOM PIECES - 0 Nationally Wall Bracket Lamps i wtt7 ‘ ' 1 s toc21 s 7Ti '03144 i '1 Now LAMPS—Third Floor t' - I7 ' ' b C?q--- f 11 1 1 -11 Ass117 Rayon Marquisette Curtains ce finish et Ruffled Beautifully 186x81-inc- h sheer Reg 1695 pair— Now 1395 pr a a a iff° CTik 50 4-J- 03) C' 95 Also 274x81-inc- h Res: 2050--- Now size 2250 CURTAINS —Third floor ' ta 22250 cItst 3 Desks Leather Top 30)64- - hogany and knotty inch Look for this Tag in Z C iI Fs Grand rniture and ance Clear- 6D inoso -- L ci 50 50 save up to HALF of the original price: GROUP Large group—Miscellaneous pieces by famous fP' 361:ljg-- Off: manufacturers1' 6 Plate Glass Mirrors Large oak frame2730 nem) G Dinette Sets 0 ' - f 17it : MISCELLANEOUS Now - li Pko'e U'erit stot ottItt vseV I 67)67) (7150 22950 Blue - : Wat-a-S- -- 34950 Genuine Leather Chair 1 Leather Top Oval Desk g' 27950 ‘ k blue Mohair Now 3 175 0 39950 --IL blond Large Lounge Chair 1 31750 "Reg 1 : birch frame Now Office Filing Desk Natural Walnut Reg e - 24x66-inc- h i g thlr 400i 1 11i A ly Now ' 39850 j' cçtJ 198 3212x60-inc- h slcv Modern Stripe Secretary Desk Natural Walnut Reg 41 ' 1 a Sectional Sofa 3-Pi- ece - Fine Desks for and Office Home Advertised All t7 pro Reg 1 4 Criss-Cros- s C (Slightly damaged) 2450 2 üality k Mattresses Twin Hollywood Headboards Leatherette coer 0 Each 10950 J 595 3950 6:7)147" 9 '50 Century Lounge Chars Each 24950 I Many styles to choose from some with Reg diffusing bowls Each 4950 Each 'h is and Savings - - Mahogany DropLeaf Taltles ne However Ft C recently discontinued a model with a seven-inc- h tube at $2r10 saying the was negi gible compared with sales of a 1325 model with tub or viewing screen tea-mc- 3 if covers21950 ZI ”' 01' Blond 3Iahogany Beds Size c lair Fireside Chairs 2 Oak Chests of Drawers TUIFII Now 9450 6-in- ch Each 11950 2 Nice chintz 4 50 GROUP 3 011 18th Century Wing 1 - 49950 Each 13950 MI 50 17950 517yr LIP (7350 50 Mahogany 'tianities rill Print cover 'MISCELLANEOUS 7 C000 Q) CL ' Reg 50 5450 Reg oo 14500 UPHOLSTERED Regency Breakfront Mahogany But as sided and pick and the latter and more jyr I 411100 2 r:7 5 0 7500 ROOM-PIEG- Fine covers 50 ql 46950 el) out Last year output hit a peak 18000000 u coil tinuing 50 Large Chippendale Breakfront low as 116950 The huge demand for sets built op during the war years when sets were off the market readily absorbed the expanded production the first part of the reduring CO2INTTIdOrt period La the lint full year of postwar production 18- 000000 radio sets were turned 10950 50 smote' Mahogany Desks ten-doll- 50 LIVING (711)c2'10 C113 2 End Tables upward 3 Tilt-to- p cams have been rolled but back to what manufacturers say are prewar levels The situation has come about of rieoesmty born of the return of keen competition in the 1800- - 5 OY)000 a year radio manufacturing industry Producers have offset their own riidng costs by taking fullest advantage of mass produc- 1 tion economies and technological advance& Once again the buyer can walk into a store and if price is the main objective get a radio set ar bill and receive with a a nickel charge At least two arenteacturers have azmotmced 4- - 1 tube models retailing for $995 Output Equals Demand And for customers willing to settle for a seven-inc- h picture tube there are television receivers as Blue mohair frieze 950 8450 in some Tuxedo Chairs 3 00 eD 0 6111 2 18th 5 Mahogany Large Blond Record Cabinet (A—In an 42950 with fringe H - Many Other Sizes and Colors Available " Mahogany Book and Curio Cases Ilith drawer Each 1 86309 1 piece 511x106 rose LI-4- 5950 Each - ' ‘67 ft o e firocatelle with fringe Each 26950 e"20 r French Regency Sofa Gold stripe 'Velvet 1 Century Kidney Love Seats - Large Bookcases Mahogany Each 16750 2 18th 3 450 Ittallegany Coffee Table Leather top 11 41 H Nuoj(z--- 6950 piece 46x1011-- -light blue Wing Chairs Chippendale 671-6- 50 Green Ilrocatelle -- 0 50 G230 1 ' 7 5950 Each Mahogany 2 32250 Gold Damatik Chinese Chippendale Coffee Table Leather top n Now Reg French Empire Sofa Leather tops Each 10950 ci'V:)45() NEW TORE Jan era of riing costa radio prices not trend have bucked the of 26950 Mahogany Coffee Tables Raci:io Prices only 4450 Leather top Duncan Phyle Sofa Blue Broentelle 1750 2450 7250 Coetrol Lever 17 r1 Oak Nest of Tables to higt Dip Despite Rising Costs 1 -- Each Now Reg Blond Oak End Tables -- piece Now Reg green 1 34 17950 gear-thifti- OFF :di Wine Mahogany Desk 1 U - fr 1164 KA I piece 76x76-- - 1 QAti White and black cit 4450 troduce automatic gearshifting in 194-- with its ''Hydra-ltati- c drive" This transmission will be optional equipment on earns 1943 Pontiac roodela to be Introduced shortly 2 Cost of the several different n a utomatic g devices now in use ranges from 1120 to 1150 above list price of the car Neither the Oldsmobile nor Buick transmissions need a clutch 1 &Mita four forhe Ilydra-Mati- c ward gears automatically as the ear gams speed The Buick torque cociverter is an oil turbine which 1 tioes sittat gears do Chrysier De Soto and Hudson cars also are equipped with autoznatic shifting In these the driver '3 rears by releasing the accelerator which activates controls 3 for speeds from low rut 0 E t4 53312-- - piece rose r each 3950 0 1 14950 e ‘Odd sizes up to room site- -- 71 'Yds OLP Pen'tbrokeTables 2 TI' (JD JI tzdV Coffee Table Square White leather top 70 aeries With the Oldsmobile transmis- 1 sion the driver operates a control ever to go forward or backward The car begins to move scten the accelerator is depressed The Buick transmission also has & control lever which has five pow:Jona to meet various operat- 2 One position is ing conditions for parking and starting the engine A neutral point is for parking and starting the engine A neutral point is for starting the engine and idling A third is the driving range and permits normal forpostion ward driving after the engine Ls Started- - The lever is put into a 6 fourth position for reverse movement of the car The r—"h lever- position is an eauttitt 2450 rer which enables emerreneY lowthe driver to follow a line of slowrvoving traffic on heavy grades or get out of 'arid mud or soft snow By moving the control lever first into emergency low and then into reverse the driver can "rock" the car forward and backward to get out of a mud hole or snow to 11495 Fine Oval Lamp Table (UP) — A transmission to 17 Called "dynaricrw" it is the second automatic transmission offered by a General lintors Corp division Curtice vice presiHarlow dent in charge of Buick described the device as an "infinitely variaible transmission" which gives smooth acceleration from a dead stop to high speed Hydra-Mat- e Drive Oldsmobile was the first to In- REMNANTS Now Reg paso-Tt- ter AT : BROADLOW OCCASIONAL PIECES automatic eliminate gear 'hitting was puton 1 the automobile market Saturday In the competitive race to meet a growing demand for such devices The transmission the first of 1 the torque eonvirter type for ears letn be optional equip snent on the 1943 Buick Roadr-kirswer - 3 styles—Ma- pine (bookcase front) Now Reg -- 1 39850 31950 Table and chairs ro Nlodorn blond fin Q Set' 0930 lsh 2 Matching Buffets Ends Mahogany Kidney Desk Leather top front— Reg 49850 ENEM17 bookcase Nosy 39950 2 7930 Sets Chrome Dinette Table and Plastic tops 4 chairs Set 7950 Q" 50 0 -