Show SCIENCE OF SELLING EXPOUNDED IN LECTURE SERIES Two wo Months Course for Benefit of Hyland Motor Motor Co Salesmen In line with personal and company efficiency the management of the Hyland Byland Motor company has arranged with John D D. Spencer local efficiency expert to give a series of salesmanship salesmanship salesman salesman- 1 ship talks and lectures to the sales force torce every Monday and Thursday morning A definite outline and course of study will be pursued and It Is Le the present Intention to have the course continue for about two months The first talks were given this week Willard Richards manager of the Hyland Motor company points out that it Is the Ahee the Intention to have the company representatives s right up to snuff on the ethics ethics' oit ot salesmanship both from a a practical and technical standpoint Salesmanship Is s exercised exercised exercised exer exer- In almost everything that an Individual undertakes Mr Richards declares s and It Is therefore beneficial to devote ext extensive time and efforts toward the study of It In his opinion IS GREAT FACTOR I In offering this course to I we realize that salesmanship Is in inmany inmany many respects th the greatest profession In the world today says Mr Richards Rich Rich- ards It Tt t employs more men It disposes disposes disposes dis dis- poses of greater financial values and It con concerns erns more cl closely sel the dally daily comfort of human kind than any other profession We realize that there is no commodity on the market today that might not be be bemore more extensively distributed than It is today New customers customers customers cus cus- could be found and the old customers could be Induced d to buy In larger quantities A great field Is ls presented in the aut automobile business busi- busi busi business ne ness ness 8 and we hope to prepare in ad advance advance advance ad- ad vance for opportunities Great as the opportunity is how however ver no one Is going to attain success without applying applying apply apply- ing himself and working hard STINGY WITH EDUCATION It has haS been brought out that people people people peo peo- spend very little money In be befitting befitting befitting be- be fitting themselves themselves' educationally after atter they complete their c course urse of Instruction instruction tion In the schools The saying that Instruction ends In the schoolroom but education ends only with life is I clearly brought out every day It is I regrettable of course cours that more time i and money Is not spent on on educational educational I I instruction by individuals But what we want our ur representatives representatives tives to do Is to follow the hints they secure In In the study of the course they are r receiving We feel sure that the results will be beneficial to all parties concerned |