Show GROWING recognition OF ADVERT ISINGS USE advertising first established its place as an economic factor as a sales aid but as understanding and use of it I 1 have increased its possibilities in oth er fields have developed until today we find it employed in many forms of service hitherto of advertising ver has long been hampered in its use by precedent tradition conventions vent ions and prejudices which un der analysis and experience find little to warrant their existence gradually the falsity of their claims is b being proved we were told for many years that it was undignified for a bank or fiduciary institution to advertise and this edict born of some superstition of the past was accepted without question until finally it was intelligently challenged and it was discovered under analysis that there was no 0 sufficient reason for its support the inevitable conclusion of logic ls Is that whatever Is of genuine use to human beings whether it be goods or services can with truth and dignity be advertised and sold and that it is just as proper to merchandise forms of service as various kinds of commodities in the logical development of this new understanding of the power of advertising during the last decade we have seen many of our banking fiduciary and investment institutions actively employing the sales value of advertising in the marketing of their ser services serviced in this intelligent use of publicity they are not only increasing their own immediate business return but they are also helping to spread a better understanding of financial service and economic fact and theory upon which solid business relations ran can be built francis H sisson journal of the american bankers association |