Show I lIr January January- J Clearance of ol olI I Lingerie I Slips repe epe ovely quality gor gorgeously silk 2 69 ce trimmed Values to 39 I Robes and I 1 Negligees N I. I eg I. I t V Important Reductions ace velvet silk crep crepe modes Values now Values now 1275 50 Values now 15 1575 75 iO LOO V Values lues now 1975 50 Values now 2250 50 Values now 9 2950 Important Reductions I f 1 January nua C clearance n e 67 SMART DRESSES Sports street afternoon types s. s 7 Woolens 75 satins atins silk crep crepes Values 8 up to 2500 SPORTSWEAR EAR REDUCED 2 OFF One Special Lot 13 off ff Including one- one and two-piece two dresses and suits Woolens and wool knits s it ALL WINTER COATS COATS' I z l I 2 I Price P rICe and an d less 1 12 ess y 4 1 Every winter coat In stock r jg fit s Luxuriously fur v t. t t Evening and Dinner Dresses 25 10 t to 50 0 10 off off v Silk V crepes lames lams velvets laces Some kV with bead and sequin trims fr t t j LL l FUR COATS REDUCED f 33 3 33 3 3 I 3 30 01 0 v.- v. Gorgeous Gorgeous' furs urs including Hudson seals Jap w weasels Russian caraculs I I i. i J. J I. I k I r c. c O i r iol f. f 4 f J January k I I Clearance Entire Stock Gl Gloves ves Reduced 15 With the Exception ol of es Gloves Including s doeskins capeskins and nd fabrics Forme Formerly ly l to fo Now to S. S t 4 o X Black Black Brown Brown B Beige N Navy vy White While fi I I. I r- r 3 J Ai t A Il I l t L r. C. C A oj f t j What To Wear Wea r Look over an average crowd of several hundred people and ands s see e how few lew of them wear becoming becoming becoming be be- coming clothes Hats of fantastic lan lan- shapes and colors and weird combinations in dresses cs suits and accessories seem to tobe tobe tobe be the rule rather than the exception and the wonder grows that such habiliments I were ever produced and ever found lound purchasers sers The only explanation is that a surprisingly large number of people do not study the problem of what is most suitable to them in colors fabrics and so forth Send six cents cent for a copy of the booklet WHAT TO WEAR and inform yourself as to the fundamentals of being well and effectively garbed The Salt Lake Telegram Information Bureau Frederic J. J Haskin Director Washington D. D C. C I herewith TEN CENTS in coin carefully wrapped for a 1 copy of the booklet on MODERN MANNERS Name Street C City it S State te Mail to Washington D. D C. C r Clara Glara M. M Clawson Glawson East Enst South Sooth Temple Temp Entire Winter Stock 2 1 PRICE Group Coats and DI LESS T THAN AN HALF Sale Terras Terms Cash Cash Iso No Exchange I IJ r c Ili 14 EAST BROADWAY Beginning Friday Morning J January I Choice of the House Every Trimmed Fur i COAT 1 at I I J J. J I J I i I Finer Dresses reduced for quick clear clear- ance Included are Street Dresses Afternoon Afternoon Afternoon Af Af- Dresses and Formals DRESSES J I to Originally 2475 priced reduced toto to 10 to to 1 12 1295 1 95 I I D ORE DRESSES R ESS ES to Originally priced reduced to to 16 I Je 9 0 5 O I 4 I t t Y f I r I- I tt I i w N I j J J Ti c I r j I IN N vL L r IJ i I. I I f 7 7 YOUR CHOICE HAS WON FRESHLY GROUND TO F IR T YOUR EXACT oO ORDER THE VERY MOMENT YOU BUY IT PL PLACE AC E I Yes A AIRWAY I R WAY Coffee buyers your choice has yon von first Mst place It is the largest selling package coffee West of the i Mississippi River River and and by many thousands of of pounds r That's the best evidence thatA that AIR IR WAY is the best buy in inthe I l the coffee field today It is a g gre great eM t big coffee coffee v value lue andie and it a 1 pleases more people than any other Try it f J. J J f Jf J I FEATURED IN SAFEWAY STORES T- T i i i r m r Jr T M M r J. J iJ i r J i. i a 1 t y r T |