Show ' THE OGD'EN STATCDABD UTAH" THBivbi AY EVEN IN G OCTOBEtt 16 1953 'OGDEji -- 11 - ' OA ET-AJIINE- - A a i 1 SI 'Till $ If Ipf - r cereal xmSJ VSv rA ISSirgg"' 'iXzKJjJ LC?"??? wSSji ff I r:-- WERE USEFUL PROTEIN WE'RE IN y T7 Q ''o ?V I ' 1 ': -- © s 5 !': I ' i '-- 'a I i i I j ieAS we're MEAT AND j I ':':::: ': V 0 0 JJ j USEFUL AS THE PROTEIN 1M 1 y-'-Y- -- jf A I j i ' I' - O OO-- ---p 1 O O O O O i Jl 06 : ' O O O O CZ-- - - - ' 5 - - ' : v ' "V " ' " - ? 1 vV'-i- ! It - -7 1 '''' "O-- 1 7 " " -- " ''' comes in a box like ordinary cereal and that's where the between Life and ordinary cereal ends For no cereal gives you more protein And Life re-sembla- nce gives you special protein— useful protein — the same quality of protein as in meafand milk Life gives you too 100 of your daily need of 3 essential vitamins plus 6 more important vitamins and minerals Good bat cereal with a have some crispy crispy crust tomorrow! I Soma proteins are "lazy" build They just can't up your because body they don't have the right amount of certain essential protein prclln sr "hard working" Sam They build repair and maintain body tissues But "work- ing" proteins aren't stored in the body That's why you need them every day llFEo y "working" protein - ' Even before you add milk LIFE'S protein is 100 as useful as the protein in meat or milk 95 as use- - fs -- 1 - I ' r j ' :i Ti'- - "' JiWtJ §-' -- BL i ' ? V-i- -:-A-" in egg itif -- i i ' ' avoat ra a at aat caroal dy-to-- a JOVJJL uxIf IP IT 77Sr&& SO GOOD ! : " -: - 1 v i --:- - - ' - - - - j'v '' f ' 7 '' " 'IAt' ful as the protein 7M i " - ' ' ' i |