Show INTERESTED tIN NEW AUTO DEVICES j 1 ti t Public u cHas f Has as Become Mot Motor r Wise Says Manager 4 forr for for- Maxwell i r tf f V 1 i 1 iI fit It Ii nat that people wn v. t to ECO aeo o othe automobiles as ns the they the new new things In a are on on the market oaid ald Frank Frnnk Roue he Salt It Lake Latte agent nt for the Maxwell Max Mu- Maxwell well elc automobile It Is Js th the same m all over the country whether r In In Malone vI ur Kankakee or orL orLo i Th Trio The moment a t new car carIs carIs L Los Lo a Angeles Angeles- n Is i announced cd In n lock Hock the people to tu have have a look Jook It ems that ever since the In Inception epU n Of ot the automobile people hAv ha been been anxious to keep In Informed In- In torr formed ed on on happenings In the automo t automobile st st. bile Industry VIn I talking with C. C E. E Stebbins sales sale manager manager of at the tho Maxwell company theother the thc theother other ther day he mentioned that people wore were 1 re asking far tu more Intelligent questions questions ques ques- ilona a at atthe the 1 automobile shows this year thin they they had ever over ever asked at at previous shows shows- This also proves my contention contention conten conten- tion that you cannot t sell lieU an unproved car no no matter how how much Interest is I shown w In In It It because purchasers to today hive have been taught that because a h thing hai Jt cw w d does s not prove provo Its durability nort nor norH H It t efficiency Every man Is willing t let lt t his his neighbor experiment with thene tho the ne neV v thing thinK while e he buys bus a car that h has jas i proved Itself by y at least two to or three three years years' service e In hundreds of or own planers owners rs' rs hands hinds il It is now about three years t r s since then ther the company put the the car on the tho market Firt In Fields Field v t It Jt ti was al the first I t co con any nY to put a no acar dr cat car of or so much value at this tills price on ont t tJi j market Before fore Before Its advent this p price c unto untouched ched In other words rda there thero were re many cars In the tho of or lower Jower price as well as many manyo o of a n higher price but there wasn't a acar acar car rating around tho the price of or the Maxwell laxwell 1 It remained for Walter 13 L. Flanders Fenders p president of or the Maxwell Yell Motor company to to recognize that tho the thop thep p bl c was as looking for tor a car embracing aO nD the features of ot a car of ot a much Miter higher price and md to sell Bell at a price w wy y between the lowest and medium priced cars That his jud Judgment ent and foresight were sound is best answered 4 by t the number of other concerns who immediately began to experiment with to sell around the price of or the b On this ground I might make u of t the old proverb which c certainly f C a the tho Maxwell company to a n. nicety Imitation Is I. the sincerest flattery In any line tine of ot endeavor the man o gets et away flat first and whoso whose product duct immediately finds favor with the U public Im ii Immediately copied by a n. ho host t of Imitators and followers You know what Kipling says of or the followers followers followers fol fol- fol- fol lowers The They asked me mo how I did it so I Ige gave g them the script and text You ke keeP your light BO so shining a little little lit lIt- tle Ue ahead of or the next And they copied all nil they could follow but they couldn't copy my mind So I left lert them em sweating and standing a year and a n. half halt behind Shows Long Record The Tho Maxwell name has haw a long Ions record of or successes behind it ft You will probably remember that it was one of the first names u used d in the tho automobile world You may also have recollections recollections recollections of or cars that existed ted In the th early days clays but which have since passed by bythe bythe bythe the wayside for the tho reason that the cars did dIet not come up to the tho peoples people's requirements The best In instance tanco I can cite which will prove that the Maxwell company compan Is 18 having an unusual d demand mand for their cars In spite of or all the tho announcements of at cars cUs listing the tho same price Is that the Maxwell company j pre re working more m men n In December 1 14 than they were In August of 1914 and that their pa pay roll In the latter quarter of or the last year exceeded by n nearly arly double dou- dou ilo hIe the pa pay nay roll of or the tho same period for 1913 we have havo had a n very severe severeIn wn In tor ter er in most parts of or the country and the ho surprising thing to most of us In Inthe Inthe inthe the industry la is that the Maxwell laxwell company company company com com- pany has b been en reporting sales in places that hat had hardly ardly seemed possible In w Orillia Canada where the thermometer goes awa away down around the 20 0 below zero ero mark the dealer sold three Maxwells Maxwells Max Max- wells wens In December This in spite of or ortho the tho cold weather and tho the fact th t December December December De De- cember is considered an impossible In which to sell any kind of or a car If you ou will talk with the tho Maxwell dealer from any town you will wilt find that hat he will give you OU the same kind of or reformation of ot sales throughout hout the year regardless of the tho weather or the tho month The people are bu buying l Ia Maxwell Maxwell Max Max- well cars and buying them thorn In greater quantities now than ever before for or the car has stood stead the publics public's test st and the public is motor wise People eople cert certainly nl go o to loop look at all an l the n now jw cars that ar are announced but when it Il comes to pay pay- out their go good goed d mane money the they buy a acar acar car r that has been tried and proved provell If you ou do not believe believe it it look at the sales record ecord of or tho the Maxwell over company over cars CIU since ales their announcement |