Show NEW NE DODGE FINDS r READY MARKET IN UTAH Conservative Selling Is Advocated by Local Manager Tho The fault of ot ferat exaggerated d statements In tho the science of ot selling sellin automobiles Is Isone Isone Isono one ono that has been too loo common the tho past years throughout the tho country In the mad rush of ot motor car selling Belling companies companies companies com com- to meet the tremendous demand on tho the part of 01 tho the public for automobile automo automo- bUn bile Salt Lake Lako In all nIt probability has he been en enno no exco exception tion In this r regard gard Among Among the lo local l automobile agents who have havo sought to pursue a more conservative con- con trend In their selling operations opera opera- It Is doubtful If It any concern has Insisted upon a n more moro conservative tone tono toneto toneto to selling arguments than the tho Tom Automobile company In In selling over a million dollars worth orth of or automobiles to Utah people during the tho past fifteen years e r I have havo given a good deal of thought ht and study to the result of or conservatism In a advancing advancing ad ad- the merits of or the cars care we sell declared Frank manager of the company yesterday And the more maca I stud study study- tho the question tho moro more I Iam am om convinced that the tho bent beet results for all nil concerned come when we adhere strictly to our rule of or understating under under- stating stating rather rather than overstating the overstating the merits and advantages of or our cars Tho The Arrow V and Hudson companies companies com com- whose whole cars care we have handled for tor years have of at course Insisted on this policy to a very strict degree The Dodge Bros Bras have gone ono fully as far If ft not further Our salesmen and myself have o of course already worked along alon these lines for years oars cars but there thero Is now nol nola a hard and sn fast unbreakable rule In the tho Bot Bet salesrooms to the the effect that every selling argument advanced either cither personally to our pros pro prospects or b by lottor letter lot lot- ter tor must understate tae the merits or advantage ad ad- vantage of ot whatever points of ot our cars Is un under or discussion We do not discuss other makes of ot cars care than those wo we handle ourselves If It the prospective purchaser insists on talking on the merits or demerits of other makes it is his privilege e. e and we listen patiently but we cannot bo be drawn into Into a a. dl discussion of any nature natura Involving cars ww wro do not sell seU That puts automobile selling Jelling on the tho highest possible plane and that is le where the Botterill company Intends It shall remain In our own 0 organization Tho The deliveries on DO Dodge ge Bros cars made mado by the company tho past wook week brings 8 tho the total number numb r of or actual doll deliveries cries to date up to twenty The list includes the tho following Salt Snit Lakers Dr Dc Robert Hampton Ge George o rge Thorpe horpe Elgin J J. J Fletcher J Jr Leon Swo Sweet t A. A titi Willard I Lyman C. C D. D Smith Athol Rollins R R. E E. Collier C. C A A. Kampe hampe E E. M M. Garnett W W. W. W Riter and Ezra Thompson Other Dodges delivered by tho the Bot Bot- company compan include one ono to S S. S A. A Halterman Hal- Hal terman torman of or Ul Utah ono to A. A Lewis of or RIchfield another to J J. J J J. J McCurdy McCurd of or Tippets ono to Thomas Pierpont of ot Provo and one to Jacob Emmerson of Provo Thomas Hoskins of at BinGham has received his new Dodge Ono One of ot the most important tI transaction transaction tion the Botterill company has con con- consummated consummated consummated summated on Dodge cars is tho the sale nalo often often of often ten Dodges es to the tho Z 7 C. C M M. L for the use uso of or tho the salesmen of or that Institution throughout the tho Intermountain West est The Botterill com company pan reports a a. splendid business on Hudsons with tho the deliveries tho the past few Cew days ys of Hudson 6 to Dr W. W V. V D D. Donoher of Salt SnIt Lake L. L L Hams Halts of ot Ogden and an Thomas Pierpont of Provo A carload of or Hudsons are en route to Salt Lake for delivery by the Bot Bot- company compan to Dr C. C A. A Wherry Miss 11 8 Noble and John Hood of Salt Lako Lake and Henry Wheeler and D Dr Dt 0 O. O i W. W Wherry of or Ogden Og and Miss Hood of Twin Falls Four carloads of Dodge DooE Bros cara car twenty in number will bo be received during March b by tho the Botterill company for delivery to buyers All the cars cara are sold Ono One of ot the tho most Interesting Interesting- Pierce Pierce- Arrow announcements the company has l made this season Is the news that James of Ogden Oden has purchased sod from the company tho the highest priced and most powerful Pierce Arrow touring car air o cr shipped Into this section of ot the West The car carIs carIs caris Is a 1 beautiful 66 Pierce carrying tho largest stock motor In America This motor develops 86 horsepower at 1000 I revolution per minute and the car can make mako m ke seventy five miles mUes an hour and moro more Mr also tUSO reports tho the sale of ofa ofa ofa a PIerce Arrow hearse to ODonnell O'Donnell Co undertakers of or Salt S Lako Lake |