Show y l Hands On W. W Marketing A S Success l T If i 2 by Ed L Lile e kr- kr k w v PW Editor A successful Hands On marketing activity by Lewis Stephens Stephens' sections 1 and 2 of marketing resulted in a Saturday evening of dining at The Copper Room followed by a program in the Presidents President's Room Stephens the idea in order to give his students the experience of Marketing The Marketing Management Management Management Manage Manage- ment Program Phase one began with a promotion pricing and distribution distribution distribution distri distri- strategy of a product product- Hot Dogs and a task objective of enough net profit to re-invest re in phase two Jewelry Two days of the Hot Dog Jog sale did reach the objective The result phase two was to proceed as planned After procurement of the jewelry had been consummated the objectives of promotion pricing and place were again put into action three days of ofa a jewelry sale in the Rampton Building and the College Center The total profit of both sales was E Jkr rYr it l lw w M s 's enough to warrant an evening at The Copper Room for students and partners from both Marketing sec sec- Of course that included Lewis Stephens and his attractive wife It It was a successful venture ventur Stephens The effort the students put forth in Marketing t the e Ma Marketing Management Program was well worth th the final process of the liquidation of proceeds in their behalf About thirty five ive were in attendance at Th at-Th The Copper Room to enjoy a pleasant pleasant pleasant pleas pleas- ant evening with one of of- ofAl Al Richardsons Richardson's Richardson's Richardsons Richardsons Richardson's Rich Rich- ardson's treats in delightful dining The highlight of the evening was a program in the Presidents President's Room Pat Latham Dean of the Skills Center Center Center Cen Cen- ter at Utah Tech's downtown campus campus cam campus cam cam- pus pus was the guest speaker She is a with a sense of humor and a skill for speaking She hails hails' from down yonder in Texas o IVI II T I oJ Latham said that Texas' Texas state word wordis is Bull more appropriately abbreviated abbreviated abbreviated BS She believes in the posit I tive approach not excuses to accomplishing goals and objectives s. s She says there are four main excuses people se de e if they j just st dont don't get there Time they dont don't have of Money Money- they are broke cant can't afford to do what they want to do Someone stopped them or held them back They cant can't do what they wanted to do because the wife husband or s someone meone stood in their wa way Finally just jus plain ME MEI ME I dont don't have know how or am afraid to try or just plain no guts to go ahead and ac accomplish the task When people come into my office and give me these four excuses for not having reached their objectives I can only give them one answer r BS commented L Latham tham In listening to Pat Latham a message a-message came through loud and cle clear r you are the m master ster of your own success or the maker r of your own excuses positive excuses positive thinking results in positive action and negative thinking thinking think think- ing creates excuses Lewis Stephens' Stephens positive thinking brought rought- about the successful culmination culmination culmination of a marketing project which resulted in a a fun evening for all all with with special thanks thanks' to U Utah Tech's Tech s Pat Latham lilli II n. n n u JANUARY nI 14 14 i 1983 oo 1 PAGE rt 3 o J iI i. i f Ig i. i r i J c x Pat Latham speaks to Marketing lOa L |