Show new Ever glaze finish keeps wash fabrics crisp and fresh by CHERIE NICHOLAS ak aap an fn IM CZ ask usk k I 1 n j 1 AL al TIUS THIS summer the big excitement t in the world of fashion is the U 8 style rating given to wash fab never a season like this for corn t handsome washables wa that are 1 made up as style ful as it if they highbrow highbrown high brow silks or wools t bl big ig idea these days is to wear jams jams and the now so lar ar glazed g aze chintzes chint zes styled sty d to a y I 1 also organdies orlandies org andies piques I 1 nets fine bati stes or any smart lat at have you washable weaves tour our swankiest swan kiest dance parties and aa a events furthermore suits tailed I ed of fresh gingham of gab liine iline percale crinkly seersucker r rayon and cotton shantung weave dewise dresses made of the same s e the smartest a about out town cosmes of the season love t new colorfast color fast all black weaves this summer black lint j are ever so good looking also yr chiffon types and the greatest aa iasi them all is the black eyeleted eyel eted s and piques aview iview of the fact that so many 41 jl and glorious wa are available also that they ato to every occasion its no won that fashion alert women have en to planning with utmost en their entire wardrobes this dimmer summer in terms of stunning wash ables they are especially encouraged to do this in that modern wash fabrics have been made so absolutely dependable with just one latest improvement after another these late years nothing less than wonders have been performed in regard to processing wash materials so that the guarantee label makes are non creasing and non fad ing and that is not all for something excitingly new has happened ka aj in that an amazing ever glaze finish has been achieved that gives gay and lovely chintz a gloss that stays lustrous through repeated launderings the winsome frocks pictured are charming indeed in themselves but the best part of their story is that you can buy them with perfect confidence fi knowing that the fabric that makes them has the new ever glaze finish which not only resists soil but is dependably washable keeping as fresh looking and crisp as a daffodil from morn til night the dress to the left is smartly styled and will be good for the entire summer because its pretty fabric will go valiantly through careful washings retaining its original luster and colorfulness in the center is a junior dress so lightsome and gay in spirit it makes every day a vacation because it keeps radiantly fresh and crisp regardless of many tub bings the woven plaid dress to the right also has the washable ever glaze finish which makes it dependably pen dably wearable it pays to keep up with the news on cottons for there are so many surprises such as for instance a series of dark background sheers beautifully printed in gay flora fl orals Is these make up stunningly into dressy afternoon gowns an interesting news item about simplest seersucker and percale dresses is that we used to think they should be made up without furbelows fur belows for utilitarian wear but this year just take a look at them showing off in a great way with cunning ruffles and soft bows tied here and there and some most lovely lace trimmed percales percalee per cales in summer dress collections released He leased by western newspaper union |