Show FITTING OF GLASSES LASSES fi BY MAIL ORDER HOUSE IS MENACE TO EYES business burca u calls attention to methods used th tho 0 of otters fers ot of a certain questionable class ot of unreliable mall mail order concerns to fit glasses by mall mail is fakery pure and simple and yet thousands are being imposed upon and in many instances are doing irreparable dama geto their eyes the quotation above la Is from a recent bulletin issued to periodical publishers throughout the united states by the national dotter better business bureau inc following a report submitted by 14 i a number at ot eyesight conservation associations warning warning ot of the menace contained in such a dangerous situation the bulletin continues an offer to fit glasses by mall mail Is a dishonest offer because it purports to do that which is impossible to measure tho the amount ot of error in the retraction of the human oye eye requires in the first place the services of 0 one skilled in such work and with a knowledge odthe of ithe science of oU retraction refraction and all such ch a person must see the patient and examine the eyes by scientific in methods e thod a it is IA absolutely impossible to render a service of this hind by mall mail telephone or in any way save by the direct service in person of one skilled in the work furthermore no mechanical device has ever been invented which will enable the unskilled correctly to tit fit themselves to glasses anve investigation sti gation has shown that the glasses are simply a fair grade of magnifying glasses mounted in an extremely poor grade of frame these are advertised as scientifically ground and and curved lenses the glasses do nothing that the exploiters claim tor for them they do not relieve eyestrain they do not fit any yes eyes except by mere chance they simply make mahe the print boole larger as a consequence of which many persons receiving them par particularly t y old people with falling failing sight will worry along with them occasionally feeling satisfied because ot of their own ignorance of the harm that maybe may be done their eyes and lack lach ol of knowledge ot of what proper fitting of glasses requires I 1 chow chere Vh ere ones onea exes ao aa IH Is 14 satria to be governed by methods which have the en dorsai ment of those skilled in ophthalmic science so lence rather than to experiment with new and unproved methods furthermore eye detects defects are not static they change with the natural growth of tho the minor and are influenced by age and the matter of determining ter proper treatment and correction r atlon at any given time la Is not an easy matter and calls tor for skill and train training ng and the personal service of 0 a professional man any claim which purports any such thing as diagnosis or prescribing or treatment by mall mail la Is on the face of it preposterous while the columns of the better class of newspapers and magazines are closed to advertisements offering lottering ott ering to tit fit glasses by mall mail these concerns still are able to get their advertisements verti into a certain class of 0 publication even though the efforts of 0 the beatter business clubs of the country have been instrumental in n calling to the attention of editors the questionable tio nature of such advertisements some of these concerns also carry on quite extensive advertising campaigns by mailing circular matter direct and in some instances liy by employing canvassers and agents at present there Is apparently no way of successfully prosecuting and convicting these quacks by legal process because of the technicalities behind which they can shield themselves A practical way of com batting them Is by educating people who need glasses to beware of the dangers to their aies eyes it they obtain them from such mail order houses R Es x c hange change |