Show r THE READERS READER'S DATE BOOK BOOK- Some Promotion Ideas Could Be BeI I Fun for the Patient Housewife The National Association of Retail Grocers has come up with a promotion that should be a lot of fun for the housewife especially if hubby is the kind of fellow who belittles his wife's kitchen ties Even if he is one of those men who does not stand in in awe of the frying pan it still should be good fun With the idea of transforming the kitchen-helpless kitchen man of the house into an efficient emergency y cook the National Association of ot Retail Grocers has designated Sunday January 27 as National Hus Hus- Husband Husband Husband band in the Kitchen Day On this last Sunday in January is suggesting that the hus hus- husband husband husband band take over the cooking duties in order td gain experience and confidence con f ide n c e in the i A culinary d e p pa a t- t tI tA I o A 3 ment mente N A R G GUS U S MAINi Mb plans to make ake this an annual event eve e v e n t with the objective FEATURE that hat t h a t local l ca mer mr- merchants t I 1 chants tie in In with the thc promotion We shouldn't assume that the HIP housewife can be in the kitchen for three sure meals a day 52 weeks a year said Mrs 1 R. R M. M Kiefer secretary manager of The man who can sling a handy skillet is never ata at ata a disadvantage when his wife makes a trip home to mother takes bed with an attack of migraine or has a night out with her bridge club I I r rI 0 O Jas JasA A pamphlet entitled What Every EveryMan EveryMan EveryMan Man Should Know About Cooking published by is being distributed dis dis- distributed distributed free of charge by the asso asso- associations association's associations association's associations association's headquarters office at N. N Michigan Avenue Chicago 1 Illinois Mrs Kiefer proposes that the housewife take time out to help her husband learn some simple tasty dishes Among the things she suggests sug sug- suggests sugI suggests I he learn about cooking are how to broil a chop fix a juicy well- well browned hamburger or add a little little flourish to canned stew On National Husband in the Kitchen Day sug sug- suggests suggests suggests that the husband be given i Fa 1 0 full charge of the kitchen even evento evento evento to the cleaning up job Bo Be how he is going to like that However it is emphasized that when his wife is in regular control of the situation the husband should keep out of the kitchen No woman wants a straw boss boss' standing around while w h i l 1 e she's preparing meals Mrs Kiefer said I National Thrift Week Set for January 23 17 The National Thrift Committee the sponsor of National Thrift Wee January 23 17 has been working for 35 years in the field of thrift education Their program has reached thousands of individuals with specific help in budgeting specific specific specific materials for school chool and youth organizations s sand and other civic groups But the committees committee's main objective objective objective tive is to teach t ach thrift o 0 the nation as a whole to get g t the nation living within its means This Thie gar car be ac ac- accomplished accomplished accomplished only with thrift in the home and local community Thrift in the minds of most people means merely saving money W. W W. W Townsend national na na- national national economist said recently However the word carries an Infinitely broader connotation Thrift is living within our means consuming less than we produce building character by self self discipline making provision for our own de de- declining declining declining clining years and the continuing comfort of those we eave behind when we pass on Money is a means to all aU these ends but is not the end itself These 1 ends are found in purchase of ofa ofa I a home paid for out of sul sut quent earnings the buying of life insurance insurance ance an e to provide an estate t once in case we die giving our children the higher education which should increase their earning capacity and going into business for ourselves w with th capital we have d. d These are examples of thrift and all these applications of the word have contributed to the growth and pros pros- prosperity prosperity prosperity of our nation The fate of the nation de tIc- depends e- e upon whether whet er we live with with- within withIn in our means or or beyond our means individually or collectively collectively collectively Townsend concluded National Thrift Week will be publicized pub pub- publicized publicized in home hoine town papers and national magazines It is a good time to begin the son lei le son of thrift in the home S New Jersey Group Seeks Old Glasses In 1933 when the late Mrs Arthur E. E Terry was working in a Red RedCross RedCross RedCross Cross food station in New York City she noticed that many people could not sign their names because they could not see They could not see because bec use they needed eyeglasses and could not afford to buy them She discovered that there was no service service service ice which would supply eyeglasses to these people and thus set up her own project project- to take care of this need n ed After first begging from her friends for their discarded eyeglass eyeglass- eyeglasses es and then appealing through news news- newspaper newspaper newspaper paper articles magazines and the radio the packages began coming into Short Hills Hills to to the Eyeglass Lady Lady from from every state in the union and from several foreign countries as well Her idea was to turn discards into something useful In the years since 1933 her idea has developed into a smoothly running system It is this eyeglasses from those who no longer need them are put to proper use and thus supply new glasses and artificial eyes for thousands of people each year Up to 1951 more than peo peo- people people people had been helped jf N w i S Sh Ai l h Y It t I TAN The method of operation is sim sim- The packages are opened and the contents carefully sorted by experienced volunteer helpers The usable plastic frames and the in in- industrial industrial industrial glasses are redistributed through reliable charitable clinics the old age or magnifying glasses are sent to the Frontier Nurs Nurs' g service in Kentucky and wherever needed sun glasses go to the Ameri Ameri- American can Foundation for the Blind and agricultural workers Last but not least the metal frames and old gold and silver scrap are sent to a large refinery td to be melted and redeemed for cash Distribution of new glasses and artificial eyes is as uncomplicated by red tape as possible A needy person may apply to a hospital clinic clin clin- clinic clinic ic or to a certified welfare organ organ- organization organization organization which has been allowed a quota by New Eyes for the Needy Inc He receives an eye examina examina- examination examination examination tion and is then referred to a designated designated designated for glasses which are paid for by this organization Since Mrs l Terrys Terry's death In 1947 19 the Short Hills Bills Junior Service Service Service ice League has incorporated New Eyes for the Needy as a profit non-profit charitable organization tion and has made itself re re- responsible responsible responsible for carrying on Mrs Terrys Terry's work The need for optical scrap is greater now than ever as the de de- demands demands demands mands upon New Eyes for the Needy is ever mere sing cing Please help by sending your oli oH eyeglasses and gold and silver scrap to New Eyes Eres for the Needy Inc Short Hills New Jersey |