Show LATIN PEOPLE TAKE TO BEER quickly acquire taste for malted bevera beverage ge in place of accas toned to ned wine one ot of the things that surprised me when I 1 first went nto into this business said the wines and liquors salesmen was to learn that h at ait after er the average italian has been la in america for five years he be drinks more beer vaa virie tine like most people I 1 was under the impression that malted liquors wore were distasteful to the latin races the italian however does n not ot drink beer at home because he his has never been t taught aught to do so and because it Is not easily obtainable when he arrives in new york and finds the saloons selling a big glassful for or a nickel he experiments peri ments and rapidly acquires a taste for or the new beverage in time he grows to prefer it to his national red ink a change which Is partly due to the fact act that beer Is more suit suitable abic to this climate than wine in mexico beer Is becoming more popular every year there are now several flourishing breweries in the republic and the favorite brind brand is a very light lager known as cerveza blanca the literal translation of the name is white beer and the beverage is so called on account of its unusually pale amber color beer Is drunk largely in other latin american countries oun tries but it Is noteworthy that the french rem remain min faithful to their light wines |