Show OVIE STAR STAR ASPIRANTS I 4 NEED INTELLIGENCE TOO N P JS f Co WILL by TI IQ WOT NT I p 1 Q EIM EIMEo s Eo COMEDY COMEDY- PIL L B By JACK LOS A ANGELES GELIS Movie Movie novices of today will probably achieve sta stai dom dom b by their intelligence quotient more surely than did their le e- e by the good looks luck looks luck good method Application of Intelligence mes me's to the personnel of the tho theS S screen for improvement oC of product 1 and better guarantee guarante of or returns ha been suggested to Will III Hays b by Lapham noted psychologist who has already top top- topped topped top topped ped the picture fiell in I for forthe forthe the University of California This scientific method of plumb plumb- plumbIng plumbing ing fog the mental and moral qualification qualification cation of film folk maintains Lap Lap- Lapham Lap ham ham would promote the ment ment of or the highest possible moral ind artistic standards to which the Motion Picture Producers and lind DIs- DIs DIstributors Distributors Dis Distributors of America by Hays have base subscribed themselves S S S SA A number of or the more progressive progressive sive directors and producers are considering the proposal It Is sure to be adopted sooner or later claim advocates ad of vocational psychology psychology In business Scientific methods Instead of error and error and S system stem asserts Lapham In in ascertaining and ap- ap ap pi ping In- In Abilities to useful purposes would seem particularly In motion pictures They are the most fickle prod prod- product product product of all big industries Months often elapse bet between een production and marketing and in ip the Interim the th cond conduct of o star or support ma because of public reaction l the tue expensive product I The The human equation Is paramount paramount para- para paramount mount In pictures and unusual car care carein In selection of personnel to InsUl the product from both artistic an anI l standpoints s would thus seem aWi losses due to lack laele of such precaution precaution precaution tion as ns science would ha have base e are common in movie mo history S S S The commonly accepted laws s or of mental activity Ity and behavior 1 to education nce guid criminology and dell delit fluency quency demonstrate that superIor Intelligence and good morals go together more reliably than not Selection of ot human material fo foa fo-a fo a purpose under these la laws 9 should be bo particularly effective tive tise In the motion picture I especially wits wit's youngsters of or Through knowledge of o their Indi Individual vidual mental processes ard and probable probable able abie reaction to environment their de and value o should bu bo boCar botar far Car more accurately than isnow 9 s snow now generally the case And the sum total ot or s cb sd- sd scientific se selection would I am sure surp result in the true truo representation or orthe orthe the modern spirit In pictures pro pre presen pre preserving sen serving Ing the best and eliminating what Is objectionable and make the screen a leader li in faCt act by lead lead- leadIng leading leading ing In thought S S Unscreened comedy Babe ton Lon London don the featured fat gal of oC Chris Chris- Christie Christie Christie tie comedies viewing leIng le Ing the rushes of her 0 own on n celluloid capers ane copiously in the tho dark soli- soli solitude soli solitude tude of the projection rOOM out or of o sheer S B sympathy for her abused self selfon selfon selfon on the tho screen pIa plas s to attend while visiting New NewYork NewYork NewYork York I suggest three recent as being not good enter enter- entertainment entertainment These are Sylvia by Leighton Osmun Within Four by Glen MacDonough and The Inspector General by Niko Niko- Nikolai Niko- Niko Nikolai lai lal Gogol a distinguished and an- an ancient an ancient dent writer of ot Russian classics If ItI I were in New York for a few days and had the leisure to see something besides the musical comedies I should buy seats seals for forthe the tho follo following log Ing amusements pros pro provid provided Id- Id ed that is that I were a pIa pla- pla gocr goer a L little above abose abo e the a You may not like them all but they compose compoe I think a pretty good prescription against ennui In New York Thus Rain nain Morton of ot the Mo Moles Mosies les You and I 1 1 a Harvard ard prize play written by a Yale man maa Miss 1 Rachel Crothers's Mary the tho 3rd Miss Cowl In Romeo and Juliet Polly Poliy Preferred and for curios curios- curios itys Itys sake ale C Maude in If If Win WIn- WInter Winter Winter ter Comes It IC you have ha another do da Sir Arthur Pinero's Imitation of Sir James Durie in lisa Ep- Ep En Enchanted chanted Cottage may ou Some of these may bore ou hut but the list taken as a whole I Iam Ia Iam am a told is rather a safe one |