Show t FEWER TiRES SEEDED NEEDED V NO mi Y Far More More Driving ore Driving DonE But Durability Is Increased It fl has not been po so very cry Ory manY years cars since the tho In average crage I was satisfied with 3 tulles from t fabric tiro Ure and before th n h he looked at tires In the light of doubt and speculation That ens TV as hen Shen lond salesmen lost the thc sale t ll of I a cat cal It if a tire lire blew blow out while hey were demonstrating But But how different now non sas sasI sa J I W V NIckson of the Rob Mack Rob Mack Thon garage the tho local lealer n when tm hen eight ten ton and md in I fifteen housan t miles are arc mor more the rule tul than han Scientific eon con con construction und and develop le developments ments mells have hate more mere than t Ih uniform of tires In the ht sat d Cade The 1 ho process of ot tm- tm 1 has hib been ben so and nd gradual that few peo people lo stop stol to o realize today what a beneficial chan hangs e In tire the ger has hilI ha been bon brought bought about tires s The The de development of cord rustically doubled the mileage equipment equip equip- equipment equipment ot of pneumatic ment In tI the Hie purchase of such lies today little if It any an thought i I Ilven to mileage guarantees e but buthe buthe he thought on quality und and the he service ser th Lb tint U It It a assures Goodrich Ten cars ago The company esUm liNt th tint that t five tires required to J keep an automo- automo I ere Thi n n t Aap nr l 1 estimate in was v b based ec on n averages e g s and I doll dold not Indicate the actual con con- consumption consumption con consumption of tires on cars that I were ere run throughout the y year ar In those days cars were werl put up for tor the la win winter In- In Inter ter except on rare occasions Today the average eon consumption per car runs approximately two t and halt andone-halt one half tire tires or halt half of ot what shat hat hatI was I as ten years ago This Indicates Indi- Indi cates tho the great development de has hIlS taken place pl In tire tiro construction for not only are aro fewer tires used but far more moro driving Is being done dono during both winter lIntel and summer I months month r |