Show ADS WILL TELL i BANKERS STORY american bankers association president announces move to stimulate newspaper j advell tilling NEW YORK plans tor for stimulating wider use kt f informative newspaper banks in promoting pub lie und er riding and confidence in re gard to existing banking conditions and methods nave have been announced by R S hecht president of the american bankers association as a part of his organization organizations s activities in aid of bus bust ness recovery A general groundwork was prepared through a nationwide survey of adver using by banks relative to their will dingness to extend justifiable loans to industry and trade this he said re healed that a large number in all parts of the country are pursuing aggressive policies along this line and encourage ing their customers to develop forward looking business plans it Is our aim to aid in fostering this constructive atti attl tude wherever possible he said the ile theme of new advertising the asso clat on 9 advertising department part ment under the direct supervision of the genera general executive officers has prepared at the headquarters in new lork ork city an informative advertising series aeries bior or the use of member banks in the association to aid them in developing in their own communities better general public understanding regard ing banking air hecht said sald the underlying theme of this adver using Is that sound banking Is based on helpful human relations and that it has a unity of interest with the people of its com community manity which binds them together with a common purpose hei bald said we are confident that it if a clear un der standing of this Is brought home to the people ao 10 all our banking commini ties it will go far in restoring the pub lie confidence which good banking de serves A bank in which people de edly believe Is doubly safe it Is to the public interest tor for the people to have confidence in their banks the place of advertising we feel that bank advertising has a pedal special public duty to perform in this connection under existing conditions the copy which will be supplied in the service we have developed will not only aid the individual bank in promoting the use of its own facilities but Is also aimed to bring about with the aid of newspaper advertising a clearer public viewpoint regarding the essential part it occupies in the life of its comment ty mr hecht emphasized in regard to the new advertising facilities being of to the members of the association that they are not a profit making ven ture and that there Is no intention to disturb existing advertising arrangements the idea being that these tut lonal ional services shall supplement rather than replace present plans or that they will give assistance to mem ber banks now lacking satisfactory ar range gangemi rants ants |