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Show II W II l Ij SEVENFOLD INCREASE II IN GILLETTE PRODUCTION IN I II TEN MONTHS I VOU, TOO, have probably wondered why possible-every man and woman, day shift and night ftdore Than Sixty-two Jliles of j j . -1- the Gillette Company did not pitch in and shift, working wholeheartedly for production. Shaving Edge Every Day 4 1 double up the production of Gillette blades. Men are so used to gettmg'these blades freely The Gillette Company S Obligation T"IS NEW factory Will soon be ready to produce 0, S in a hundred thousand American stores, that even t0 you Gillette Blades.The home demand for Gillette Safety A g . 8 thetemporaryshortageconstitutedarealhardship.- , ' Razors and Blades has increased 8o per cent the J gj. . 8 & ' The facts are that the Gillette output has been' 'As A Gillette user, you know the responsibility past year. Much of this increase has been met.We g 8fjjt'. not only doubled, but doubled again-and then this Company takes on itself with regard to every - shall be able to take care of all this, and more-much '1 l almost doubled still aain user of the Gillette Safety. Razor. 1 more. The new factory building will be devoted to 3 I Before the War our normal output was four We have aways the feeHn that there 15 some' blade production. We 'shall have a total capacity 4 ! ' thousand razors every day. It just about kept pace thin Peculiarly intunate about the relatl0n be' of one hundred and ten thousand dozen blades a ' jgt ;: - with the dayafterday demand and the large but tween our customers and ourselves. It is a relation day-or three hundred and fiftysix million blades Jj steady growth in the number of Gillette users the - of Service. You can understand the concern we feel ayear. . J gfr world over. at even a ' temporary shortage of . these blades- Blades foyou-for the hundreds of men in every l B?- 1 $ "Then America entered the War. Millions of knog how so manY men the world over dePend community who depend on the Gillette as you do Jj g. men were called to arms. The Government stand- , pn thenJ fr their daily shave" ' , , -the. thousands in every metropolitan city-the 4 g3 I ardized the fighting man's equipment. A depend- Beside the mandatory requirements of the Gov mons of Gillette users under the colors of the able razor was prescribed for every man with the ' ernment it was up to us to take care of the milHons . Allied Nations-the twelve million Gillette users . g & ' V Colors- ' of men doing essential war work here at home.The the world over. , - j $i The Gillette has proved itself in the Allied problem was to distribute the avanable blades as - $ I Armies and Navies and with our own men down fair ? as P-to recall blades wherever they Christmas' Gillette m the Stores & II on the Border. be sPared for tbe tune bem and Put triem There are dealers in almost every community ; 8 & Our Canadian factory was already doing the where were most needed Shipments were fortunate enough to have in stock anlssortment of . gi E . impossible-exporting all over the world This put even brought back from China and the Far East to Gillette Sets and Combinations suitable for Christ ' j ' I the needs of Uncle Sam's men equarely up to the meet the needs of tbe home trade. y mas gifts. The events of the past year have settled J gs home factory in Boston. . Factory a Service to I2,000j000 once for all the supremacy and proficiency of the ' y Gillette as the razor ror every man s use. There is p3 Putting tfie Shoulder to the Wheel , Gillette Users t no more acceptable, practical or lasting Christmas 4$fr fe In ten months tliis Company has supplied to the Just a little while now, and you will be able remembrance. $ p United States Forces three million, five hundred to get Gillette Blades as freely as before the War. The variety of patterns now in dealers' hands E thousand Gillette Razors and seventyeighj: million True, the boys are still overseas. They must con' offers a selection that will meet any man's' require 4 : blades. tinue to shave. They will need millions of dozens ments,evenif he is already a Gillette user, replacing $Z S Ground had been broken for a new blade factory of blades. an old model with a new one: the regular Standard H ' adjoining the great Gillette factory in Boston eight The export civilian trade, which has been cut Set with a Pocket Edition, or a Traveller's Com-- i 4 floors with thousands of feet of floor space, to be to 5 per cent of normal, must be resumed in behalf bination. The Gillette will be in greater demand !t $Z devoted entirely to blades. of the millions of foreign users of the Gillette in this Christmas than ever. All available stock in J .St ' The necessary restrictions of the War Industries every country of the Globe. Our European factories dealers' hands will be sold out early in the Christ f Board could make no exceptions.Workonthe new are still closed pending the reconstruction of in.' mas shopping season. A packet of 12 doublccdged E "factory was stopped. A great many of our men had dustry in the countries torn by four years of war. blades accompanies each Razor Set, and there will 4S $Z joined the Colors. Only the wonderful spirit of the ' But the new blade factory in Boston is now being soon be an ample supply of blades in every store of tl E Gillette organization made this sevenfold increase rushed to completion. ' the 143,000 Gillette dealers throughout the world. ip . ' ' - J I II GILLETTE SAFETY RAZOR COMPANY ft I New Y0RK-172 Broadway . ' ' BOSTON M ASS ' U " S " A" - Chicago-i23 South La Salle Street S S 1 av fe. Gillette Safety Raior, Ltd., 100 Great Portland St., London, W., England A.G. Micheles, 53 Liteiny, Petrograd, Russia 4 5 ' - ' Ej, Gillette Safety Razor Co. of Canada, Ltd., 73 St. Alexander St., Montreal, P. Canada Gillette Safety Razor Societe Anonyme, 17 Bis, Rue La Boctie, Paris France M S3 , VedovaTosi Quirino &? Figli, Via Seiwto, iS Milan, Italy L i & B |