Show WHO PAYS FOR IT there is a great deal of mis regarding advert advertising king as it affects prices of goods A preat many consumers think that bec because aitse of the tho expense involved in advertising an all article ad advertis ertia cd ed must necessarily cot coit more some dealers use this point as an argument in selling an art unknown unadvertised item they tell their customers thit because no money oney IB is spent they can sell it cheaper than the price its advertised competitor sells at therl thereby by saving saying the customer it money ioney A superficial view of the matter would indicate that this line of reasoning is correct bit a sincere study of the facts pointed out in the following article artiode from bulletin no 20 issued by armour co will convince any ally thinking person that such a ia is wrong jhc thc lie dealer pty apty for it the customer t pay for it and it is ii i i not taken out oitt of tho tile boods two tuo minutes reading will prove to flou oil that these arc are indisputable facts and in III a few lines we me can call show ou 4 how lio advertising is 14 paid for take for example a certain break breakfast fait food last 3 car hia his gross s sales lies amounted to and was spent in s L this figures out thai thal the tile advertising ost wit one i ent in dol lar and nema tarco cent order which would rather pa for an all of nationally advertised goods or 1 22 for the rame items unadvertised practically unknown figuring intro dzitor work by b bour clerks of course that question js s a it foolish one on oil the f fice tee of if it because 3 our experience with i ith rapidly turning advertised goods is daila dail proof of nhat dour answer would be if tint thit I 1 cent difference were several dinits greater than it actual act liall I 1 is the fact is ou dont even ceu pay hie penu penn of ather advertising cost per order of 1 24 advertising itself made it pos bible for tins this manufacturer to tell nou ou these pro products dutts 0 o be PC ac apted by the housewives of america a so that III ins ex license pan c is greath b the tile loli inic production ad advertising it his is anode pos possible gible your is beal lse the goods are more th ui in hilt sold to alfort alit nirh r ih veur store the cumulative good effect of ing lia has s o tiia bled im to deliver dealer and ton lon buhlier a unquestioned at a it price ma possible becal because tse more people etry eat ry ear are satisfied with their value altie and prove proc it to loth of in iii b patronage the housewife duee dues not pay for alis advertising because she gets more inore quality for less au money than she would otherwise have to pay ou on do not pay for the adver leisnig ge it boil ou dinits its IN vian tract n of 0 f join oui invoice voice in quicker julf kerf urn irn and ani we do not pa for the affidi be because calle it pas it iu alu pis for he lie advertis niort 0 one is 14 taxed it well planned countey loutitt wic nd ild ver always pis for itself it really doen does make two blades of grans grass grow gron here there bould ie be but one aud and the salesman who tella tells ou on hia his libuse puts the advertising ader dollars into the goods themselves a is admitting that his firm is out of date gres sive and selfish because it takes hard wok wo k to introduce intro dure dura unadvertised goods 1111 house wants you to bear tho tile selling burden for the day has passed allen the tile housewife will take any new product unquestioningly v she S h e has to be sold told on those un known products which is time consuming educational work that I 1 have ban e been done for N on oil by advertising before she entered en tired your sture |