Show A DOO DOG A BAT RAT AND ADVER every big advertiser should bear in mind that human beings have both natural and acquit acquired red impulses and may be reached through cither either sas fred kelly in the nations Nat ious business to illustrate A dog will chase a it nt rit without being taught to because that is a natural thing for a dog to do but bilt it aill iv ill not bo be afraid oe of a whip or a baick until it tt it 11 his been hit it with th it mal tits appell to us its cause of u some habit of mind that we ue have been educated up tip to and others through some basic human motive that we 1 c hive had sinco we ne first began to walk arct ono one kind of appeal asni necessarily an nit batter than the other but if I 1 acre an all advertiser I 1 ff el that 1 I babut Nahl lt operating cr scientifically un ull less I 1 kneis by method I 1 ua nas decking to te aitch a reader readers interest n w bloisi the AC c learn another thing about advertising acher that even an which deals in frn olit cannot afford to be undignified in its printed matter ilic advertisements on oil the billboards and in the u pers may abound abounding abo Nin high so sounding 11 nd phrases and exaggerations but never nener is I 1 s there a departure from degnit slapstick stuff in a circus advertisement as in any ally other kind voi moi id U probably be fatal E even en if it is not hat u we e ordered we can still say that carbon bunty t hag has had the best weather in the country the past tu two 0 u weeks eck there have been no trains lost in for three dis di as in illinois no people killed in c clodies as its in the south and no fruit a as in A houth southern rii 1 bivs I that he be P is an all authority on hog ling cods turnip grein und lind pot likker he ile h bif if nothing not luni on oil some people lit in carbon count the italian poet warrior p is getting married and entering erit ering politics a t the same time that guy never neier will know when lien he has had enough samuel gompers at the age of 71 is going to marry a widow who ho admits being 38 evidently there is a scrap or two left in old sam yet |