Seminar to teach marketing skills ! 'If . V . i . v " V: be giving a course, or speaking somewhere about my job, so they (small business people) could gain some skills in marketing or communications. It seemed time to put on my seminar." Longfellow, who holds a master's degree in communications commun-ications from the University of Utah, has spoken for conferences and seminars both in Utah and Oregon for the past eight years. "What I have to teach really is very elementary," said Longfellow. "Anyone can do it. I'll explain how to develop a marketing strategy strat-egy and how to put that strategy into action. I will share some of my media contacts and show how to create your own sources. And we'll explore how to pursue actual sales and new sales contacts and concepts, including special promotion ideas." Additionally, Longfellow added, the seminar will teach participants how to Nvrite a press release, put together a press kit and a press conference, and how to use dignitaries that may stay at your property or patronize your business. The fee for this initial seminar is $10 wiich will include the cost of materials. 5 His company, Longfellow and Associates, includes the graphic and display market- ing talents of his wife, Lynn g Longfellow, responsible for many of the promotions for a the Easy Street boutiques. Those interested in registering regis-tering can call 649-8508 or drop a line to Longfellow and Associates at Box 2873, Park City. L w 1 ; Packy Longfellow bv Teri Gomes Next year you figure you'll have a marketing plan for your business. Next year you'll improve your communication com-munication skills and get those media contacts you need to improve your business. busi-ness. Just as soon as you have the time and a little extra cash you'll find a course to take. Well, next Friday, June 8, from 9 a.m. to noon at Prospector Square, such a course will be taught by Packy Longfellow, currently communications director and sales assistant for the Park City Ski Area. Ski Area staff work four-day four-day weeks during the summer sum-mer months. Longfellow decided the fifth day could be used to expand his part-time business of consulting con-sulting in marketing communications. com-munications. "For a number of years people have asked if I would