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Show WILSON BEST LIKED AS AD WRITER : JNWEST Second Place Goes to Copy Quoting Lincoln's Immortal Im-mortal Lines. HAN FRANriHCO, Cal . 1c. 13-Th 13-Th a) vert is i nir and publicity ram-, ram-, atKn for thn fourth Liberty loan wna ; th ajreatrxt rwr put on In a ingle month In the Went, accord ma; to h , compilation Junt mate from th report of Ht;ite rtuilrmen of the Twelfth ! ' er lt-iierve utntrlct. Tha record rtla- ' , trlbutlon of the loan In conaidcred iHrxely on of the rrsulltt tif thla coin- prt-hennlve cnniuiKn. tin well aa the ( totnl nubncriptitin which Is practically 1 doiihlp that of any former loan. In addition to oversubscribing tha district by 15 per cent, eltirsns ut the Twelfth district contributed more than ; half million doltara to put through ; the advertising campaign. With this , money mora than I 000 advertlalnic ' pages were paid for In tha newspapers of tha district. Thesa paces wera aent out In mat or plata form by tha Hun Kranclsco offlc. Tha prefernc of newspapers and , committers of tha dlatrict for adver- , tlslr.K copy prepared hr the t.nrl publicity committee in tan tYanciiwo, over copy prepared ly national head- ' quarters la ahown by tha uae of threat and one-half timea aa many pan of district copy aa national copy. Both 1 displays wera submitted on tha sums basis. According to ths reports. President ; Wilson is shown to be the best ad j writer on the most popular subject. Full pages carrying hie I,Ihrty loan itatement were used more times than sny other advertisement. The Tresi- , lent Abraham Lincoln p.ige was sev-rnd. sev-rnd. This copy carried a likeness of . ih Immortal Lincoln with the phrase "That these drsd shall not have died In vnln," and the drawing showed Americans at a Hun bsrbwlre entanglement. en-tanglement. Copy making use of the' 4 tare and Btrtpee waa third In popularity popu-larity while the prise winner of the i listrlct advertising copy contest waa Fourth. Atrocity copy was sixth. J IP Kan Francisco newspapers are be- I V lleved to have given the loan more j nbHHty thn snv city of the rtNf rtct. I |