Show speaker finds i business Is good I 1 I 1 expert urges coni ti nuance of sales efforts there Is business to be had tar far those thosa who know how to get it and for that reason this is no time to reduce advertising and cilles efforts said ric richard hard st AL budd adver advertis til ilg manager of the pacific railways advertising com OTO pany in an address to members member sl of the salt lake advertising I 1 club thursday noon it the chamber of commerce the publio public is willing to buy mr budd declared but it has haa learned from experience where it can get the best values one unusual U 1 thing about the reseat Vre p senit situation Lia tion he said is that the people have hava more money in the aylings banks than ever before and can be persuaded to spend some of that money it if the right kind of appeal is made addressing himself to those who have something to sell mr air budd said fard Fi ild out what the people want figure out how you can offer it a at t a price that is right advertise it to them I 1 in I 1 simple one syllable language still and then stand kick blick of chait they buy from you in support of his argument the speaker give gave a lumber of examples of how western business concerril concer rii had increased inor eased their business lately through appealing advertising ver verti Ing campaigns lie ile advised the advertising men to stop talking to the classes and make their appeal to the masses thursdays meeting waa the first of the beagon bior for the salt inke advertising club marlon C nelson president preside eit had charge and introduced the speaker |