Show it pays to advertise adver use during so called depression says nunn on another page of this issue of the roosevelt standard appears 1 I offer of in cash prizes for the best wishers a Wi 1 explaining the mystery of the hidden quart and launching the largest advertising campaign ever sponsored by continental oil coar ny it 1 I tile the interest inte of con can oc oca germ processed motor oil teaser announcements ol of tills campaign have appeared during the past two days throughout the country and advertisement ti annoti announcing acing the cash prize contest ia y appearing in I 1 9 newspapers with a combined circulation of more than title advertising in connect corin ec bloj with this prize content will constitute one of tile the largest campaigns ever conducted by an oil company during a similar rallar al period of time according to wesley I 1 nunn advertising Ina manager nager of continental oil company com piny during 1931 continental will spend considerably more than alf of its entire advertising budget for newspaper space said mr nunn despite the general clown downward aad trend of business con aitio aits is luring during the birly airly part of this thia year continental decided to increate its advertising budget the result has been that had a very worthwhile increase in ill irol olumn time of business this year und and have definitely proved the wisdom or of going after business by a str stronger briger advertising appeal during tile the so called depression periods I 1 the contest announced today la Is one in which motorists are invited to compete for or the 10 in ca cash ii prizes in telling how the hidden quart of conico germ processed motor oil benefits motorists the question Is what becomes of the hidden quart and how does tims atis quart benefit the motorist there ar are e 29 prizes f first rat prize being the contest closes at midnight Septer gep ribe r 38 28 1931 with all comin tr icat lons being sent to the continental oil company ponca city okla judges of the contest are dr W 33 bizzell president of 0 the university of oklahoma john A hunter professor of mechanical ch chi anical en engineering ensi uita U ilver eity of colorado arid and frankl frank L martin associate dean school of journal ism university of missouri |