Show 1 f f f B f iii TIb- TIb ag RI 1 f f vi a f a xh a f These are busy days at Keith O'Brien's Keith everybody everybody is coming You come today and by your presence presence presence pres pres- ence a add ad tot to the e il interesting g crowds Big 1 Saturday atur a sa sales as on ever every floor And do o no not forg forget t the strong sa sale e on ent n the et third i r floor o of Carpets Rugs nw Draperies Furniture r e Pictures Go-Carts Go Trunks Hand an Luggage etc Keep m 10 in min mind too the stirring sales in m 10 the Basement Store tore the the extraordinary values which no one can resist ANOTHER BI BIG INDUCEMENT I IN N NEW WARM COATS and an anor r S BOYS' BOYS CLOTHING CL 0 T H I T BEDDING DING and DOMESTICS SWEATERS SWEA E or omen and an Children i ten You are thinking about warm apparel here apparel here l it t is New coats in the latest models dels made made from fashionable mat materials gnats Boys Boys' Suits Suits New New Fall a Goods Silk s k C Comforts Flowered Comforts s-Flo s Flowered vered s1 silk to top p Edn r i Cloth T The he I fast fast co colo o r Warm sweater sweater coats for or children in In blazer effects Prices Paces are re- re reduced re re- O 0 o s 50 JI and inch 9 plain color color silk border to o match co cotton ton flannel that that is IS so widely advertised ad to give fat fall 1 buying a good start the flower Filled with mth best oost quality pure Suitable for shirts waists dresses gowns and 50 Goats in broadcloth brocades brocad and 1250 12 ova va values l I tIes lies f for lOt or Oj 9 8 5 white sanitary cotton 1 r Former Fonner o P price nee oo pajamas Sold everywhere hero for loc lac a a. yard ard es J mixtures t All t tho h wanted shades on Sale for i each Saturday only lOc yard ures 0 all Sizes sizes regular 2500 00 and values for 1975 All hand tailored garments Wool Plaid Blankets ets Ina in all colors lors Automobile Robes A genuine Sweater coats for children blazer effects regular hold bold and color x le auto robe robe strictly strictly all al wool 12 styles to choose OO values alue guaranteed to shape Fine s stocky t o 0 c k y weighty ty for S woolen blankets largo size size Former Fomer price fr from om m. m Beautiful plaids fringed ed ends heavy Chiffon W Waists r all colors for colors for values u up P to The materials brown bro 57 ro a pair Saturday only ony on one pair pair to a c vas cus- weight full size sue SIZe Former price was 1050 are 1 n Cre Crepe a de chine chiner waists Colors tomer on account of special price price p pair reduced to each p are taupe navy Copenhagen COp Copen en- en t in r h hagen special hagen special ial gray and tan mixtures English t Ic lent and c s suits Scotch C for woolens dress and nd These school are wear excellent excel excel- cI- cI 4 t Perfumes and Toilet Goods WARM UNDERWEAR FOR iV WOMEN AND CHILDREN cG R 8 Suits 1 v Gl Galega a Tablets a eL- eL regular I ar va value 1 ue f for or 66 Co B Boys Boys' o s It f wear nits It I t s 1 Atomizer Free FreeWith t PALMOLIVE The f J. 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J he e weather wea th er has h. h as decreed a d a change c changer h ange from f rom lighter 1 Igl 1 t er With Ith each ch o ounce Ince l of p perfume Three L 3 50 4 00 5 00 r will The p perfect toilet sea soap p to heavier undergarments The Tho Underwear Section i ion is s bus busy supplying on special sale for 33 ounce ounce wo wo give c Cakes o of 0 demands not demands however to these for Satan Sat Sat- g mado made from palm and olive not too busy g give ge e special prices paces 6 00 an and n d you ou FREE a 2 c atomizer oils T h. h ts s S oa 00 By buying now nov you will economize ROSE MEI 1 i the th e toilet t 01 1 e t preparations e For co complexions delicate beautiful t Worth ort 2 c Women's silk and cotton Women's sl silk 11 and cotton P Our come complete p 1 tc assortment of hons bons lectured upon at the tho Salt La Lake F For r eve member of union suits high neck long vest cst and tights especially priced every suits suite for boys suitable for far th theatre ca t re WI will 11 b be e pac placed 1 cd 0 on 11 sale Saturday as asan the tho family and Pree F sleeves value ankle for tor length regular at r r an extra inducement ree school is 16 now being shown They The are face powder For F 1 or eve every toilet t 01 1 e t use TIT omens Women's H T omen s cotton union union suits Childrens Children's 8 fancy so sox reg- reg built to give excellent service c e. e BOc re regularly g r v- v Cold Cream ular c value for two pair Dalr N especially o r beauty cream reduced to Buy Ur a jar ar of Palmolive high high neck Deck lon lung g sleeves ankle for rou rouge c length low neck sleeve d no makes mas k nd receive e 3 cak cakes of at soap free tree This ma s a They are for boys 6 to 17 7 years ears Murray Hurray R Lanman's Lanman s Florida Florida Water Tater T the for aSo p purchase for tor ankle e length special value at Boys' Boys black heavy hea ribbed Norfolk size size for r r. A g goz 2 oz bottle of Rose Water Hater and Glycerine hoes bo e special 2 c f old and ar are RIe e the the very fiery latest latest 1 Norfolk Small size Listerine Lotion regular for Women's fleeced union union models extra models extra pair of trousers with mth each A b 2 bottle bottlo of Rose Water regular Hulls tow suits low neck and elbow Girls Girls' black fine ribbed Medium f d' d size Li Listerine t enno suit n e Ium s for 33 e sleeves 1 S Special pee i a. a I value 1 for or 1 1 lit iI H b ose- ose s special 1 6 Co Large I. I arge size SIze site 60 a 50 0 b box oW o. o of x- x G Colors are are brown brown gray tan W and blue Basement Store tore Silks is Basement Store ore Beauty Demands Hair Half i Boys Boys' U 1 New ew Fall a SU Suits alts For or Dress Wear Satin A ines Underwear an and Other ter NTo No T o woman even though she may have haye perfect inch 35 wide heavy all 11 pure Items terns o of Economy features will look her most becoming self unless unless her her hair hairis The stock of new v r suits for Boys is IS now complete lete silk ilk rich nth satin finish r s. s were were is is arranged in in a becoming style and these mentioned hero heYe are especially suited stated for dress wear You Yon n never ver mo more c popular than than now T This lS s is 15 tho Ste Stop a and think look at the following fol fol- will like the pew new models and materials for they have hn such a 3 dressy q 10 lowest qua quality w t Cl 1 st P price quo quoted nee t e dy dyt you ou a at t this tL- will season find this tins W Worth width 0 rth and lowing then prices prices then come down to the Basement Base Base- The switches which we are offering today j will 11 fi finished m. m she a appearance ppe arance and ment Store and economize economize on henry heavy weight h t a yard ar on sale aale at a yard In light materially aid women to arrange their hair in in a manner iI 10 T feature this l Ages d dark ark shades shade for evening and street wear Hose Hosiery and Underwear Th The Junior unior N I a a special season cry to suit their individual style style Experts Experts to assist the little fellows Prices 1000 and 1260 fine ring for tor 4 I to tor 7 Vcr Very inch iS-inch 8 C Colored I d salines es I IZ Z C l 0 or Women's vests long sleeves fancy inch 18 Switches of fine finer For boys r 8 to 18 a IS-a a particularly fine a assortment of Nor- Nor Full brill 18 inches wide t all pure P silk trimmed necks winter weights regular hair ecial at fo models ve Very latest Import Imported cd at and domestic material s All tiro mess aline A soft BOrt rich fabric suitable for basement store price but now for tor one ono wa wavy vy s special p popular col colors ors s and annd d weaves WM Prices ces 17 70 7 1 10 1000 1250 an and 1500 1500 waists dresses slips sUps and trimming Complete Com Corn v pleto line of sha shades es Goo quality for tor yd da day Y it f Is s u inch 24 Switches o of f fine TODAY Shepherd Checks Women's fleeced lined vests regular ar wavy Ica hair special at 0 64 Good d N News 6 c basement store price 3 2 c but bat for tor ono one C G 00 inch 36 black and white shepherd day da day inch 20 S Switches wit c hes h e o 0 of f f f. f fine Ine M e TrIm Trimmed ed Hats 5 ch checks 36 hair at l linches J JIce r m checks In hi small arnall medium and lar tare e suits wavy special l' l Forms Art Are Here lItre Inches wl wide c half halt wool good g quality vO Y yd Childrens Children's 1 ren S winter venter te r we weight I union V v- v The Ice D Dress 36 Inches wide half halt wool woo extra heat heavy Y quality goal store price Saturday Satur Satur- inch 24 Switches of fine basement regular Kg The B Black l 1 a c k S a a. t t. t l In ri H a t s s- s ity Hy lOc yard day special for ono day day t s V. SP SPECIAL TODAY wa wavy vy hair s special p at r trimmed with fancy aigrettes r. r tw b rt PETTICOATS of mercerized sateen o ribbon round All-round transformations Z fanoy wings fanoy wings fancy black and colored Base Basement m en t St Store tor 0 re SUI- SUI Suits ts all the now note shades dc In rod blue and preen green reen n. n 4 ff Jf y I V A complete voila collapsible s hIe bows also Rc Regular tar 1 Basement store price way wavy 3 r gray hair special l 1 form parts arts to put ut toP to together to- to velvet hats bats smartly trimmed e d- d an and d C Coats oats oa t at Special eCla 1 at at Jl dress ress no P white whit velour hats trimmed MESSALINE PETTICOATS Fancy PETTICOATS PET Fancy gether gather always ready for far instant Special Feature Saturday Prices Aces and plain colors Regular Re ular OO 00 value value value-bast- base basement Nets T rolls and brilliantine Mail rail orders filled filled satisfaction 9 ment meat store price price price-H. 1 be bo used u cd as a jacket use May d at attractive prices vices tion Lion guaranteed guarantee form when collapsed A full fun B and d G. G Girls Girls' 1 These are the new f fall n 11 goo goods d s JAr JAPANESE TESE l BATH or house slippers s P dr dress s form that takes up little Boys Boys' an IrS cut cut in the latest fashionable lines The regular c value basement store storo price lOc lOco D room Made in all sizes by y Hall School Shoes Shoes materials ma the st styles l s and qualities will please lease Borchert regular ti value you you and and the prices are lower than you KIMONOS KIMONOS r fancy f aney figured 1 lawn PENCILS AND PADS o Value alue to 1000 0 usually at the opening of the thc season kimonos lon long a and d short pay reduced to consideration your Sour our choice chalco for tor 2 Gc Our first n Section Section Main Main Floor loor is iR q quality y an and fit The q quality y r. r Tailored cloth suits in navy avy blue Dainty APRONS Dainty little aprons of FOR FO R SCHOOL SCH OOL CHILDREN U wo know knew to be 00 good good our our customers cus eus black i cJ and smart gray gra mixtures tutee special price cross bar flaxen with t two Inch ruffle Reg Peg Regular 1000 c basement store price lOc r Tablet for for 2 n tomer 3 tell us its Our Oar salespeople ular A 11 large tablet Sill o regular Composition c land Hand Bags arc all experienced an and know Tailored cloth suits salts in cheviots T SO P made the tile same salvo lOc for lOc and loc 1 Memorandum am ammen r. r L LAUNDRY t 1 J-I J SOAP SOP bv by how to mate make proper propel fittings men men's mens adial a wear serge sorpe and fancy fanc mixtures spa spa- AJ XV h er ert hit Books Boobs for Basement dial I I price I 1175 1 15 people that t at roa make e Crystal S 'S t n 1 White c. c IJ k Pads P d f for 21 c cA Cl pr ce price for Saturday only 1 12 bars ban for tor sc 00 oc an and d lOc lOe 10 c Desk D cs a s or In style and appearance our store stora lOc bunch of Pencils for 50 2 c Pencil Pondil with mth er eraser r for Ic lc for Women's i s full fun length coats t 5 in In f fancy an A 1 Leather Goods Special ODlen coa hose shoes are all Y you could wish for tor Children's Childrens fine ribbed cotton j. j have that dressy s comfortable comfort comfort- mixtures also chinchilla Special price They e T Today o d ay t able ablo look Bring Brine the children In regular lot b basement i store pr price co 1 11 IC c but Saturday 1 V S Women's V s 's plush coats splendid for tor Saturday only only a Real Peal 11 leather eat 1 leI 1 hand Ian d b hags bags You 1 will find varied sty styles l 1 e s quality 2600 2601 and full 1000 lined values largo go for roll 1650 1650 collar Regular B Boys Boys' Big B 19 e Stick hose will win wear near V Regular Reg Reg- I leather th e. e S good the knees are as t tough ough as 0 Saturday b because of complete P now stocks t s. s Dresses in cloth basement storo store price 1 12 c but fory for tor r D leather mc medium ium size handle leather neat lined nickel and and du the prices r will please I s you g One Dresses Black navy piece One and brown brow n styles shades sh es smartly s tl y t tat tai a 1 Saturday ular c on only y lOc c. c a U li Y ci loved lored Regular 1800 values for tor 00 Ho Hose frame and a fair sized coin Women's W 0 omen ill en s san an and d R Regular J 1 ar DC nio Women's Inen s so C Cotton c Silk dresses all aU the shades deep hem top basement price lOc lOc popular purse poise I worth in in more each t than h an ban bag a 0 oar They regular are ar S School h 00 1 G. G Girls Girls' Ir 1 s sr price Store tore 0 Open Pen en 8 3 0 a am a.m. m. m to 9 pm p.m. m. m 1 price trice of 2251 25 r but but fo for an extra Shoes 3 SO 50 Sweater coats for children Basement Store tore Shoes inducement the price page is 15 1 t S O. O COUNTRY CLUB a special blend blond o 0 of f h high 19 h gra grade de lie Here is an excellent as assortment as- as Basement Store toe r The Basement Shoe Section is s Childrens Children's patent p ten tenca t leather 1 ca th c coffee A l lb 2 can Special for or e of footwear footwear fifty fifty belts l In red d black C and d w white c. c Men's Mens and d B 1 Sh Shirts le ready reach h to supply you ou with Fall footwear at r I r Regular I oc belts t for ora c. c new lasts in the tIC fashionable 1 en san an Boys Boys' Q S prices s lower t than lal the Main fain l Fl Flour Floor or Section leathers and fabrics p UNDER PRICED MERCHANDISE TILSE SQUARE with People tell us ns that price considered c the appearance ap ap- 7 c PO Boys Boys' S 'S flannel shirts f G C t. t r and slid i is' is SASHES SlIE 5 I. I new ner are r e d' d They The y have the character military y collars many any patterns nc Rego Regular tar lar l and wearing saving quality of these thesel shoes Sale salt Starts a at 10 IO l very cry erti much in deman demand TJ This Lc an and appearance of ot our size an and ilo 15 25 value talus special offering will surely in interest iii- iii GOO and will give o good service 1 are excellent 11 en t n CLCIl'S Men's Mens en s flannel shirts shuts with JEWELRY JE NOVELTIES terest you OU C- C sl Boys Boys' o Boys Boys' shoes ho sizes Ios 9 3 to soft attached collars id shirt for tor shoes sizes 1 to 2 A splendid Bos Hoys' Hoys 6 dozen sashes in I plaid laid CANDY J outing or 01 WOI work wont 1 Worth ur t Boyd lloys' lloys shoes sizes a 3 to 7 i. Values u up t ta to 0 12 12 f for forAn or f Mens Men's Men's Mens in n dark dirk 19 Misses Misses' I so Iron Cla Clad a shoes hoes in tau gun gun patents pator pat pat- or plain co colors I regular 1 nr y J. J t C plundered laundered Ie d s shirts nr t s 1 in cuts worth 04 An assortment of oC gold sold plated novelties no Some Som and 1 15 values your values your our choice SpeC Special seta al Today Toda or light licht patterns Regular s and Val Val- Misses Misses Misses' lh school sho she es s. s f sot set with semiprecious stones stoney some ome perfectly others for Saturday only on I y 41 00 J ue uc Young Toung Young girls girls' shoes shoe s. s 1 15 5 C t are arc plain bright Homan Koman or 01 oxidized some bright silver sll sold gold Hat list finish pins Jabot Fr Fresh Fresh as assorted creams fen Men's Mens s laundered shirts that 19 Boys Boys' patent leath leather er shoes pins collar pins tuft cut pins brooches |