| Show Lower Freight Rates I Mean Business Increase no rc resident ident of Utah has bas given more P time timo and attention to close study of trans traIlS tt ml matters rs the influence of railroad conditions conditions con con- upon business an and the situation which has hIlS las existed in iu Utah for years with reference to the he great transportation systems than W. W S. S Mc Mc- Carthy secretary of the traffic bureau When en he lie hedi di freight rates rales he usually docs does so o in 11 the light ight o of knowledge e and amI with a ha basis ia of facts to support his logic logie o i His prediction in The Herald Herald- Republican yesterday morning ng that the tho decrease in III commodity rate which ostensibly went into ef- ef feet on November ember 15 i 5 will ill have ha e a revivifying reifying re ef- ef feet upon business in Utah is encouraging and must be credited Secretary McCarthy does not believe belie that the effect will be 10 noticed however until after after- Janu- Janu r anuar anu- anu ar ary ry 1 1 due ue to the fact filet that thal goods ordered for ship- ship following November 15 have not arri arrived ed and do 10 for the leis leis- will ill not 50 so some omo days s 's owing ving to and economical manner in which the eastern cast cast- ern rn roads handle shipments billed to points west of f the Missouri river He fin finds s that it requires a minimum of t twelve e da days rs for a shipment from Chicago to be le received cd in Salt Lake showing showing- that whatever er reduced prices may be placed in effect from rom the thc lower lover ommo c-ommo commodity it rates will not obtain until the first of the year earThe ear The ultimate consumer has been in a measure incas ineas- tire ure ic withholding his expressions of pleasure o over er erthe the ic new commodity rates until lie he learns whether the ie re reduction is to work for benefit to him hint the con consumer desires to know whether tho the saving to tobe tobe toc be c effected by the jobber is to be shared with ith the retailer and the consumer The basis of the mercantile mer- mer cantile trade is the customer who PIl pays S his llis mone money vcr over the counter for such commodities as he purchases purchases pur- pur chases naturally the retailer will share with his customer e such reduction as the merchants get because because be- be cause ause competition between retailers ah always n s 's works to o that end The man in the thc street is is' is convinced that lat the retailer will share with him if he be gets a reduction the general fear has been that the jobber jobber jober job- job ber er will absorb such margin as the reduced rate gives ghe ive Secretary McCarthy bel believes e that lint the consumer con- con sumer will vill benefit He lie says sas that the prices price of staple articles will remain the thc same but that thal the merchant will stimulate his hig trade from time lime to time by hy putting r reduced prices into effect The secret ecret of success in the mercantile business ac- ac according cording cordin to those great merchant princes whose SUCCeSS s entitles them to be considered as ag authorities ties es is that one olle shall shaH turn his investment as 15 many times each cadI year ear as poss possible ble at nt a profit The proprietor proprietor pro- pro rictor of one olle of af the great leat department stores in inic inthe inthe the ic east cast a few da days s ago O said aid that he turned his in investment four times each year car and this great merchant is getting getting- so rich that he hc encounters the ri risk isk k of or being considered the possessor of tainted money loncy If the thc reduced d freight ht rates will make it possible pos lOS lOS- sible for the Salt SnIt Lake merchant to stimulate trade from time to time thuc b by a reduction in prices of staples the ultimate consumer will vilI reap his share shar of the benefit That seems now nov the only way ay by which the small purchaser eon con get fet his share of the prosperity which the reduced reduce rates rate may lay bring to Utah Whatever er helps business in Salt Silt Lake ni aids s e cr every cry resident of the time city elty no mater matter matter mat mat- ter er what his avocation Lot Let us hope that Secretary Secretory Secre Secre- tory tary McCarthy is a n true prophet his knowledge of such matters warrants the belief that he lie is |
