Show Super Bowls Bowl's Super Ads Commercials target all audiences with comic ads comina I n. i-n. p firs firs' wa O dI j J Jl l I. I Ii 1 IJO 10 ill Jt font rU 1 l rl Andrew Marshall Contributing Writer As the dust from the Super Bowl clears it is a time to look back and reflect on the things that really matter such as streaking lambs monsters and robots having baby Hummers and tough guys dreaming of Disney World Some of the most popular were the comedic type football I liked the up pick-up t game one where the woman r gets tackled said said year old i Jason Flurer It It was just t I loved the streaking lamb said Paul Bulkley Professor of Radio Broadcasting at The worst ones were the ones Ive I've already seen Bulkley added The Diet Pepsi one with the brown bubbles was dumb Whether outrageous hilarious hilarious hilarious hilari hilari- ous or thought-provoking thought the Super Bowl advertisements attempted to target every kind of audience Disney World was for the he kids catered to businesses cell phones attracted attracted attract attract- ed teenagers and beer clearly supported men Of the 55 advertisements shown during the game eight of them were beer ads At 25 million per second 30 spot which is second they must per be confident that they will be rewarded for their efforts apparently they accomplished accomplished And pushed their purpose According to s BudweIser r was 4 constant ad presence traffic at reflected through Within f approximately 30 minutes of their first ad traffic to their site increased by 81 percent As the ads continued to air site traffic continued to rise eventually reaching a percent increase from the average USA Ad M t rH G C z r av 1 t uz v voted t d tl u s Magic gf r Fridge advertisement as number number number num num- ber one The ad featured a refrigerator that revolves on a awall awall wall so that the beer can be hidden hid- hid den when u friends friend nd come over n. n n Little does the inventor know i that the fridge is revolving to i the apartment next door where those living there call it the magic fridge and worship it Budweiser's commercial commercial commercial com com- mercial ranked first in an AOL poll with 12 percent of all votes This commercial showed two teams of horses on the verge of a football game Just before they begin a shaved lamb runs into the middle of the field and dances comically before running off the field again The Super Bowl commercials commercials commercials commer commer- were toned down this year in terms of shock value Maybe Janet Jackson should be thanked for giving America the morality check In this years year's ads the top ranked ads for both USA Today a i nib i i to alL alLand iL a and A We E-We f not the the j gg tive live or even the dramatic but the humorous Many students enjoyed the comically relieving advertisement advertise- advertise m ment nt more than tho those e of nf a S sue sue- UP nn n n 0 or sentimental nature The Super Bowl is so in your face it only leaves a few seconds to entertain said sec sec- year ond-year student Spencer Staples The comical commercials were far more effective than the dramatic ones According to USA Today Super Bowl is the first to have an advertisement solely marketed toward a female audi audi- ence The Dove commercial that aired in the first quarter of the game showed girls that wished they had blonde hair were thinner or didn't have freckles It was meant to promote promote promote pro pro- mote higher self-esteem self and higher self The advertisers of today will go to all lengths in order to please the consumer whether it Hut ty cl 11 v rj ud 1 nu r III Ga tr if n ri n ru n. i be bean e an inspiring g humorous o or suggestive way As for this Super Bowl it seemed like the general audience preferred to laugh |