Show Sundance features green 1 product pavilion Photo by Ben Hansen Green products on display When most people think about the Sundance Film Festival they think about movies parties and concerts This year a new green element may also lead to people associating g the festival with sustainability Green Pavilion Pa ilion Continued on i Green Pavilion ion Continued from om A I 1 IThe The Alive Expo Green Pavilion is a new pavilion at atthe atthe atthe the festival which introduces businesses that specialize in organic and other green products Alive is the brainchild of Sundance veterans Kim and Patricia Towns When asked about why th the expo was created Kim responded We try to help our small to sized mid-sized green companies break into the main stream economy by getting them marketing collateral in the forms of celebrity branding and press so that they can compete Maybe eventually all of us as consumers can have more of these green choices on the mainstream shelves This is really the goal 37 vendors participated in hi the event prof preferring erring a wide variety of friendly eco products such as cosmetics jewelry foods drinks lotions and sunglasses On the little ways one can positive or at least neutral environmental impact said Be more conc concerned about what you us use Ask yourself questions such as What can I reuse and what can I recycle I think twice I look to see if something is made from recycled products Its It's the simple things that matter We can take baby steps that add up if a lot of people do this together la l t I t i t L t t 0 c t. t f q t tj r. r j I t 44 Photo by Ben Hansen Organic and other green products on display at the new Expo Green Pavilion T 1 iet 4 J r Wheatgrass r 1 f v I r 4 Photo by Ben Hansen Kim explains how wheat grass really works |