| Show Dollar movies an evening even a student can afford How long can this last Discount prices are under attack by the film industry V VRon Ron Hurst Staff Writer the C CONSIDERING amount of money they spend on tuition and books each quarter its it's no small wonder that most students student's budgets dont don't permit an overabundance overabundance overabundance over over- abundance of entertainment That's why dollar movies at discount theatres have become become become be be- come a popular night out for many students needing a break from their books One such theatre is the Valley Fair 9 complex at the Valley Fair Mall Featuring movies sue such has a as s Batman Field of Dreams Karate Kid HI III and several others Valley Fair 9 is isa isa isa a great source of entertainment entertainment entertainment entertain entertain- ment for the whole family The best part is that everyone gets in for just one dollar One reason why the theatre can afford to offer the movies so cheaply is that they dont don't even receive the movies until about two months after they were first released in the box office They also operate under the theory that lower prices attract attract attract at at- tract bigger crowds which help cover their costs They readily admit however that the concession stand is a major source of their income How long will this kind offer last Valley Fair 9 feels that their discounted prices are under attack With the release of Indiana Jones and the Last Crusade and Star Trek V tr Paramount Pictures began charging discount movie theatres for each adult admission until one month before video release This applies applies applies ap ap- ap- ap plies to all future Paramount films Valley Fair 9 is concerned concerned concerned con con- that if Paramount continues to do this other big movie distributors will probably do the same If this happens the theater said that they will have to sharply raise ticket prices delay showing movies for up to six months or go out of busi busi- ness The result says Valley Fair 9 is that people will no longer be able to see good movies at affordable prices Discount theatres are fighting Paramount's decision dedsion to raise their prices by encouraging their viewers to send written protests of the price hike to Paramount Communications Inc in New York While this may mayor or may not affect Paramount's decision after spending all of their money on tuition students will still be able to see quality movies at a price they can afford |
