| Show I p Utah radio stations provide variety i 1 1 t Heidi Luttmer I w Contri Contributor b a 1 FM started in Novem November er 1960 The format format format for for- mat of the station is classical music and news and has 4 been exclusively classical since 1979 T The target audience of the station is tradition traditionally Uy people 25 and older in owned and oper operated fe f by BYU BYl and is located located lo 10 lo- lo on campus in Provo BYU BYUl has s had a radio station station station sta sta- tion since the arid and was was of othe the first collegiate stations stations' in this area Owen Rich Was behind getting the station started They were first assigned the call letters of because the letters were assigned to a Liberty Ship The stations station's future includes transferring to digital broadcast The programming is 98 percent satellite generated but they have a local production of the r Utah Symphony Utah Opera and concert series at Assembly Hall This provides opportunities for students students students stu stu- dents to have experience in the field of broadcasting provides Utah with great classical music and the opportunity for the growth and development for those at school in broadcasting Sara Moulton C Contributor on trib u to r v marketing representative Front said that formally known as 1 was one I pf the first FM signals in the country V I When Price Price Broadcasting Broadcasting took over the s station a ion extensive extensive extensive ex ex- research showed that the are area needed area Lne needed ded adult contemporary jn in the market caters to women 25 to 54 in ag age age Some artists plays are James Taylor C Carly Simon and Br Bread ad The station generates 95 percent of its programming programming programming program program- ming from local on the air DJs The rhe other 5 percent I consists mostly of satellite programs programs such as Dick Carks Cark's Top 40 count down The company plans to stay on their current current forts for for t. t j mat a. a v Weve made the commitment with the call letters so we just want to get bigger Frost said Alison Thornton 1 Staff Writer found at 1011 on the F FM 1 dial is pioneering anew a new format for the future Claiming no official title since leaving the oriented album-oriented rock format claim to fame is the invention of the contemporary rock station Starting out five years ago on 1065 as an stan station station sta sta- n tion found several other stations targeting the same demographic audience One year later jJ l. owner Chris Divine of C Divine Media bought the rights to 1011 and targeted a new demographic 12 males group to year old Rock is generally geared just right at young men men said Alan Bain DJ Were glad to have lady listeners us- us lis listeners but the majority of lady listeners are into an easier f format orma tIt Market research done weekly by phone along with the DJs DJ's gut feeling is how the song list is i made madeWe We do call out research to make sure were we're playing playing playing play play- ing the right tracks Bain said It makes it a lot easier then we dont don't have to experiment The research staff calls people finds out ut if they lis- lis listen listen ten to the radio and if they are i in the demographics Once this is established the staff plays a tape of 25 to 30 or hook portions of songs This process feels gives the listener an opportunity to decide dedde if he would like t to hear more ore or if the song has been worn out J IV La Laura ura L Luker u k er 01 Contributor I logo ID Hot The format format of of the station station station sta sta- sta- sta tion is current urban hit dance targeted primarily prima ly for the ages 12 to 24 and s secondarily ages ages' 18 to 34 The station has been using this format since they started broadcasting broadcasting- four years ago Before of 9 was owned by and then When asked why the he radio station changed formats the represent representative tive said They were just different business busine s. s decisions 7 The station is s' s owned by C G Divine Media and they do not ot have any intentions of changing format anytime soon Derron Fairbanks Contributor FM alias X 96 found at on your FM dial features a modern alternative music format and andis is targeted at an audience of people between 18 and 34 The station ted adult contemporary music until February 1992 when a popular group of air personalities personalities per per- took over under the direction o of General Manager Jim Facer They began eight years years' ago go with a station called Super as popularity increased they became was p popular pular riot not only f for r the unique music it brought to Utah but for the talented air per per- per es People like Mike Winters Summers B Biff x Raffe and Paul Santini am among ng others brought a whole pew new new attitude to the airwaves o Instead of resorting to a hyperactive over over enthusiastic en en- zeal so often found on Top 4 40 DJs Ds had a calm realistic style They were personable ble likeable likeable like like- e eble able ble and extremely entertaining Just Just as t the word was getting out ut a Chris Christian l rr at pacer Facer Facer and cOp company ny wasted nO no time at all in finding find find- finding ing inga a another place on the air afro Th They y found themselves ves at frequency at t formed a op co-op and got a hold of a st station and became X According to Facer the secret behind the their I success lies in the listening listening lis its audience and his people X 96 has h S been on the air for just over a year It has has' gained the solvency and credibility ity the advertisers look for Modern alternative music has found a stable home in Utah i Chris d J w t jl COb Contributor U LI or x A i 1 is a local AM s station which pl plays ys nostalgic l and big band m music Th They y have been Q in operation tion for nearly 45 years Owned by Simmons Family amily Incorporated began as an all news mews and talk ra radio i station and nd nd's s stayed ayed with this format for 35 years B But with the decrease decrease in in in the AM band this format became came to to expensive expensive ex ex- pensive to maintain In 1989 the station signed in n with witha a satellite network with music for people 45 years and older who s still were content with AM radio As with most mos stations across the state has a morning orning show it is not the typical chaotic morning z zoo o program found on the FM stations but a more relax relaxed d and enjoyable program for the mature lis Us- Usten ten tener r. r The show is hosted by y Mark Van Wagoner from am a.m. to 9 am a.m. followed by the continuous satellite satel satel- satellite lite program for the for the rest of the day is most unique because of the music format Instead of elevator the music found on other st sta stations stations sta- sta the swing jazz and big band music played reminds e in the 45 ye year and nd older of th the days y when hen this this this' the airwaves c t c. c 1 AM Jennifer T I Contributor J The Th J tl on Sta Station 7 radio I lust just for kids lt-Is lt It is currently serving ng 26 percent of the trie ft population across the Wasatch Front according to d dG 1 G General Manager Ralph Carlson The Imagination o Station serves a demographic 1 gro group p consisting children of 12 years rs and under has been bro broadcasting in childrens children's format for I j 1 two years 5 j is owned by Holiday Broadcasting and Carlson Fi C Communications is their holding station Broadcasting since S September 2 1967 the station has changed formats formats for for- t-f t mats several times began as a daytime broadcast F running from sunrise to sunset in 1978 they began nighttime broadcasting day operates I at watts at night 1000 watts so they do not interfere interfere interfere in in- with other nighttime stations The Imagination Station consists of news music h craft ideas contests questions features and interviews inter inter- views 5 They produce all the programs themselves themselves I featuring Doc Talk Utah Girl Scout Council programs and DARE programs has found a niche that nobody else has by I I serving all of the Children across the Wasatch Front r and hoping to make it a profitable station t iJ t i I II 3 t I Tommy Cooper Contributor v The call letters are and the frequency is AM 1510 5 The for format t is gospel music x r x T They ey had this format rI ia one and a half years before they were soul heart arid soul t I format Their goal is to get all Christ Christians ans to fo listen to About 60 percent of the audience are women between no certain age group A l D DJ said With ith Christian Christl ri ra rap radio r io you dont don't I have to target a certain congregation n of people People who listen to Christian music listen to be t uplifted a and d motivated We try to reach people We mix up our out music For instance we play Christian Chrisian jazz Chris Christian an rap a and d Christian rist an soft or mellow We try to mix it up the best You rou I dont don't play too many many slow songs or too many upbeat upbeat songs in a i row raw S Christine Contributor i FM FM J. J has been j 1 tr transmitting to t the e Salt j lake Valley y listen listeners rs for seven years The Th-e. station is f owned W by Sun M Mountain Broadcasting Stations r A According cordi g to to John Dimick Dimic J. J op operations rations man manager ge i. i R Rits Rit's lt its it's s hard rd t to define th their ir target audience t The com com- community com com- muni y considers tabean adult hits r tion listeners can can expect to to h ear a range of music musi s styles including those of f Michael Micha l Boulton Boul Kenny G G. Celine ICeline P Dion p and ana Amy Gr Grant nf This format rinat has as i been en used for a y year ar and arid a half halt The preceding i for mat was easy li listening c has evolved slowly t to its present position i in the radio broadcasting market marke I target targets t tau au audience lie ce is 18 to 30 year old fe females ll s. s Zeroing in inon Inon f fon on this statistic even further indicates that out of f about 70 percent o of the listening families the t female usually lly the mother moth ri spends spends' the the fam family's Jn- Jn come Keeping t. t this is in mind the stations station S' S sa sales sale s f department will steer advertisers toward her buying a habits is pres presently satisfied with the for format at and n J doeS doesn't f foresee any drastic changes for the near lW iI fi tore Jire should continue to satisfy their listeners listens n needs r 1 r i I v 1 5 as c cv Page age j I 1 I ds of sounds for listening pleasure i l v Is II i iL Q L x Curtis Hansen 0 I Contributor L c t on listeners r d de e Lei contemporary i. i station with the callo call O O. letters more commonly known as Q hit radio cT has been using the contemporary hit r radio since format October 1991 has been e IU r on the air since February 1989 with the previous previous' format of adult contemporary The station said aid saida a that low ratings and sear search h for ano another her target g audience brought them to the ch change of format of-format 17 months ago current target audience is that of 17 who do hard rock to year olds not enjoy 1 or classical music S is owned and operated by Bountiful Broadcasting The stations station's programming is generated by Gary Waldren who lives locally and works directly for the station hopes that a lot of promotional gigs will give them the publicity to hurtle them into the thel l lj spotlight t J Marcus us Wheelwright JMar 1 Id Contributor Ii 1 J 4 r rI I was our nations nation's third and or one e of the very few of Utah's all talk radio stations Known also as as s. s I I TALK K K- K TALK it is doing quite well despite recent coo con con In keeping with tradition target market marketis is the more educated Utahn age 2 26 and up in a I higher income bracket is located on the AM M dial at has It-has f been a pioneer in the field of talk radio broadcast broadcast- broadcasting sting st- st m mg ing g and has has' had the talk radio format for 27 of 30 years yean t r Today it is owned and operated by BD Broadcasting Broadcasting Broadcasting Broad Broad- casting casting- and is one ne of the approximate 1000 all talk radio stations out of the approximate radio adio stations on the air r Eighty to 85 percent of s programming is r J locally cally gener generated ted news local opinion and local r I talk show hosts The Tle other ten to fifteen pe percent cent t g of its programming is is' picked up by satellite for use from midnight to 6 am m. Every hour on the I hour they have a five minute NBC land bland at twenty minutes past the hour a one i minute Dow Jones Jone update Talks K s future plans are to increase ratings expand their listening ii audience and nd to increase wattage to reach a 1 larger broadcast area fi 7 H HSI SI s' si m. m l i I Linda LID d a Herrmann f L. L I l l Contributor It f r also known as KAT Country FM is is' is a a Sr popular radio station stat on for people who enjoy country l music can n be found at t 1019 on t the e FM dial f Br Broadcasting dc sting sting- live Bye Monday through ugh Sat Saturday andon and and- on Sundays from 2 am a.m. to 12 pm p.m. broadcasting prerecorded prerecorded pre pre- recorded public service announcements ments t has been on the air as a country station for q eight years and has no future plans on changing the thc thell k ll format One of the DJs said It lilt will be a a country station sta- sta stal staI I l tion until count country y isn't popular r any ny more more l has has' a r range of listeners from different age ems I groups both men meri and women Th Their target audience tg I are listeners between the ages 21 though h 45 4 I The morning show in has two of tod today's y s ids ids' most popular DJs DJ's Conno and Simmons They also I s i do the top 12 at 12 a program done weekdays W ys at a at noon and The plays play t the 12 tt most p midnight program 7 oM Hi f. f songs requested Requested songs of the day or night I Spencor p nc Nisson Contributor r For 14 y years years s has brought easy listening to Salt al Lake City Bountiful a and d surrounding areas was started by J y Dave Williams who still owns the station station sta sta- sta- sta tion toda today After one year of f easy listening Williams found that there ther was a market for his type of music People between between between be be- tween the ages of of- 3 and 35 and 60 60 O enjoyed listening to this type of music I IThe The format for the st station is different from most sta sta- tl ns Most Most stations have what what is called personalities but at there are no personalities II In fact at there is only one person at the station at a time His job is tomake to tomake tomake make sure that everything is running smoothly and even the gener general manager takes his turn They do have public ann announcements if necessary and emergency broadcasts but besides the few radio ads there is only easy listening plays their music musk differently from other sta sta- They dont don't play one song from one record or tape then one one song from another They have collected an assortment of songs from all over the world and put them on reels reel containing songs Julie Jansen n f Contributor i v FM 1079 and 1031 are radio st stations where you can hear hea favorite country hi s ri the Salt Salt r Lake and Ogden at areas as and are simultaneously-cast simultaneously stations where they play the same music but are aired on two different frequencies I is the frequency used for Ogden o. o and the translator in Salt Lake City owned by Kargo Broadcasting Inc and G play today's hottest country hits and have be been n for th the past six months For almost a year yearth the station was Z ROCK Z-ROCK but changed because of economics and not enough listeners The stations station's have been on the theair air for nine years and have played country oldies |
