Show Marketing V b by y Mark f. f Hofheins G- G Guest GS S Speaker pea k er Tom Parker of oJ Parker Research What does the product accomplish p Consultants spoke to a group of lively P Parker says that you must keep in market marketing ng st students dents last week at mind the 80 20 rule This rule says The group Parker addressed that 80 percent of consisted of Curtis new products are sold to about 20 percent Product Pricing Strategy class The of f the consumers class cl ssi is in n its first run this quarter r. r Another important concept Parkers Parker's topic was establishing establish g according to Parker Pa k r is to take the pricing on new products Entering consumers perspective He says that the market with a new product you most sales people get too emotionally first must establish who your involved with their product because competition is says Parker This is they believe it is so unique done through research In research Parkers Parker's ideas a and d comments were there are focus groups random well received by class samples convenience samples and In this new class groups ar are working other research strategies strat gies Salt lt Lake on pricing strategies of brand new seems seems' to be a good place for ideas Of these ideas being worked on research adds Parker are a zinc golf tea an at home AIDS Establishing competition for new test a shuttle bus at campus campusand products consists of finding the most and a homing device for children similar or comparable product In Inthis is excited about thethis the thethis this type of pricing strategy one must success of the first try-out try of his new not look only at the appearance of the class and believes it itY Y will ll be of great product Parker says but one must benefit to those in the marketing look at the benefits of the product areas |