Show Career Connections Gets f Nice Presentation f v by Rob Kjar rt r. r Managing Editor NICE Corporations Corporation's Telemarketing Manager Phil Johnsen visited Oct 15 as p part rt of the Career Connections Connections lions series linking students with executives from the business world Johnsen officially the General Manager of Outbound Telemarketing noted NICES NICE'S young dynamic approach to telemarketing What began just over a year ago has now grown to a to coast-to-coast marketing system operating 11 hours a day with markets opening up internationally in Spain and France We feel that telemarketing is becoming more selective people are more apt to talk to someone over the phone phon and buy over the phone said Johnsen Commenting on the July 13 Live Aid Concert at which telemarketing stations handled calls per hour generating upwards of 70 million Johnsen said that it is easy to see the potential for telemarketing endeavors Telemarketing is divided into two areas inbound the number seen in advertisements to which customers may call to get products or services and outbound the soliciting done by sales people over oyer the pho phone 1 Johnsen said that while while some companies give the outbound salespeople negative feedback k NICE tries to be selective of the clients they handle Voice-to-voice Voice contact is the best contact with customers according to Johnsen and the goal is to customize every sales presentation to a specific client Working with with list list vendors and other market-conscious market groups the telemarketing company can nearly pick out left handed playing piano-playing acrobats As Johnsen put it Its the Its the ultimate targeting of a market The future for telemarketing will be visual phone lines and updated methods to transfer cash funds between businesses thus avoiding some of the interest expenses Positions with NICE begin with the telephone sales reps at hour and after 1 2 1 years the move to supervisor wo would d pay 15 Tele Telemarketing will take someone out of school and give him the I opportunity to like Johnson ride the rocket to the skies |